Growing a Social Media Community: What’s Working Right Now

Social media is full of advice- but what actually works today to build a real, engaged community?

In this session, I’ll break down current strategies for growing a personal brand and turning followers into a community that interacts, shares, and sticks around. I’ll share what I’ve learned building a community of 300K+ followers, including what worked, what didn’t, and what I would do differently if starting from zero.

We’ll cover:

How to find your voice and stand out (without feeling fake) What kind of content actually drives engagement right now How to build trust and connection- not just followers Practical ways to stay consistent without burning out

This will be a collaborative session- come ready to share your experience, ask questions, and exchange ideas. Whether you’re just starting or already creating content, you’ll leave with clear, actionable strategies you can apply immediately.

Rayen Inostroza

Rayen Inostroza is a teacher, founder, and entrepreneur building at the intersection of education, technology, and community. She is the co-founder of ChatLPO, an AI-powered platform designed to help teachers plan, create, and deliver more effective lessons.

She was recognized as a semifinalist in MN Cup, the largest startup competition in Minnesota, and was also awarded as one of the “50 Genius” women in Chile, highlighting her as one of the most innovative female founders in the country for her impact in STEM. In addition, her startup ChatLPO was recognized as one of the Top 5 Startups in Chile.

Beyond her work in EdTech, Rayen has built a social media community of over +300,000 followers, where she builds her personal brand and shares her experience in education. Her content focuses on building her online community, creating meaningful connections, and building something impactful through her work.

Through her work, Rayen brings a unique perspective on how to grow an authentic personal brand, build a loyal community, and turn ideas into real impact.

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