Glenn

Bio

Glenn spent over 20 years as a Creative Director at advertising agencies across Minneapolis — which basically means he's spent decades solving problems under pressure, translating complicated things into plain language, and convincing people to care about stuff. He never studied technology, never learned to code, and would still describe himself as a regular person who just can't stop poking at things to see how they work. That curiosity led him down the AI rabbit hole a few years ago, and he hasn't come up for air since. Today he works in marketing at a financial firm, where he's figured out how to use tools like Claude, ChatGPT, and others to punch way above his weight — without breaking compliance, alienating IT, or pretending to be an engineer. JUMP! is his honest account of what worked, what didn't, and why you don't need to be technical to start.