Minnebar 15 Session Schedule

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Tue, Oct 6

9:00 – 9:25

Nokomis Track

👻 🎃 Developer Horror Stories 🎃 👻

Nate Celeste

Everyone's got them - stories about really strange, funny, interesting, or horrifying things related to developing software. Come prepared to be entertained, and horrified, as developers from the MN Tech and Mpls Jr. Dev communities share some of their very own Developer Horror Stories. This event is open to anyone and everyone who's interested - whether you're an aspiring or less experienced developer, you've been coding your whole career, or you just want to be entertained - everyone is welcome, but be ready to be spooked. If you have a spooky story of your own, submit it to read or to be read by someone else.

Nate Celeste

I’m Nate, currently a software engineer at Kipsu working on a mix of mobile and web development. Got my degree in CS from Case Western Reserve University in 2019, and have been working here in mpls ever since. I am also an organizer for Mpls Jr. Devs!

Phalen Track

Nextflow: Might scalable and reproducible workflows be useful for more than science?

Michael L Heuer

In bioinformatics we have been obsessed as of late with repeatability and reproducibility

Ten Simple Rules for Reproducible Computational Research

There are now more workflow engines and technologies than there are ways to align DNA sequences

Computational Data Analysis Workflow Systems, an incomplete list

In my experience the best of these is the Open Source workflow manager Nextflow.

Nextflow provides a domain-specific language (DSL) which greatly simplifies writing complex distributed pipelines. Nextflow workflows are portable and can be made reproducible.

In this session I will demonstrate writing and executing a simple Nextflow workflow and not talk at all about science. Or at least very little.

...

ok, if you are a little bit curious about science, here is one we made for analyzing SARS-CoV-2 clinical samples: https://nf-co.re/viralrecon

Michael L Heuer

UC Berkeley

9:30 – 9:55

Nokomis Track

Community Corner: Meet Other Juniors in Tech! (Hosted By Mpls Junior Devs)

Maria Ploessl
Nate Celeste

Are you a junior dev or otherwise new to your career in tech? Want to meet others with similar experience and connect with great community members? This is the space for you.

Join this open community conversation hosted by Mpls Junior Devs where you can meet others in a fun welcoming and casual space. Note that this session is open to all and will prioritize voices of juniors/people new to their career.

Maria Ploessl

Maria Ploessl serves as the first Executive Director of Minnestar, a nonprofit organization committed to building, nurturing and engaging those interested in technology through meaningful connection. In her role, she works to promote the strategic vision and growth of the organization, while developing events and experiences that bring the MN tech community together.

She is the Operations Chair for the TechnovationMN board of directors, supporting the great work in inspiring girls and nonbinary youth to make an impact in their community using technology. She also serves as a member of the Tech Steering Committee for Make. It. MSP, working on attraction and retention of tech talent to the region, and served as the Interim Board Co-Chair for Forge North, a coalition dedicated to making MN the problem-solving capital of the new economy.

She has over 10 years of program management, administration, and community engagement experience in the nonprofit and education sector. She is a former educator with Minneapolis Public Schools, and was selected as a U.S. Fulbright Scholar in Bragança, Brazil where she developed university-level educational programming and events.

Nate Celeste

I’m Nate, currently a software engineer at Kipsu working on a mix of mobile and web development. Got my degree in CS from Case Western Reserve University in 2019, and have been working here in mpls ever since. I am also an organizer for Mpls Jr. Devs!

Phalen Track

Kotlin At 60fps ⚡️Write Hot Code Without Losing Your Cool

Collin Flynn

Kotlin has indisputable benefits. It's terse, expressive, and addresses some of Java's oldest issues at the compiler level. For much of the code we write, the runtime performance difference is negligible.

Occasionally, however, a hot code path will reveal the truth about primitive boxing, immutables, capturing lambdas, or delegates. Do we have to abandon Kotlin to write faster code?

In this session we'll discuss:

  • Under the Hood: Where hidden performance costs typically appear
  • Measure: Find the hitch in your framerate
  • Typesafe Tricks: Rewrite it with zero allocations, all in Kotlin
Collin Flynn

Collin is a software developer with Livefront

10:00 – 10:25

Nokomis Track

The Start Up's Guide to the Tax Code - Legal Tricks, Strategies and Hacks you need to know starting a business.

Lee Prinkkila

The Tax Law is ever-changing and fluid and the 2020 tax year is no exception.

This class will go over what type of corporation are you? This is how it is taxed whether a corporation or pass through.

We will do standard definitions between income, tax credits and deductions.

We will cover the: R&D Tax Credit, Depreciation for capital expenses, Deducting and documenting your expenses, and the simplification Rules for small businesses that were released.

I will edit this more but ever since the Tax Cuts and Jobs Act in 2017 it has never been a better time since the 16th Amendment was passed to be an entrepreneur.

Lee Prinkkila

No bio.

Phalen Track

Static Code Checks for Android

Andrew Haisting

Are you tired of fixing formatting issues during code review? Have you thought about adding "Detekt" to your Android project, but got intimidated by the setup documentation? Have you ever wanted to track and report unit test coverage on an Android codebase? At Livefront, we've spent the last year focusing on using static checks to keep our codebases squeaky clean and saving code review for difficult architectural decisions instead of fickle formatting fiascos.

This talk is primarily aimed at Android engineers, though there will be some general commentary on the value of static checking and unit test coverage reporting. In this talk I'll walk through the tools we use on our Android projects, including but not limited to:

  • Our new open source library, "Shroud", used to report unit test coverage.
  • "Android lint" which helps us catch bugs before they hatch.
  • "Detekt" which keeps our kotlin files squeaky clean.
  • Git push hooks to keep CI errors rarer than a thunderstorm in December.

Andrew is an Android engineer at Livefront.

Andrew Haisting

Andrew writes, reviews, and ships top quality code at Livefront.

10:30 – 10:55

Nokomis Track

Lifehacks to Manage Startup and Real Life

Jade Barker

I've been doing tech startup life for about 7 years now, I am regularly about 5x more busy than other (non tech/biz) people.

You have to ramp up to it, but it's simple enough: I get a lot done because I'm too lazy to do stuff the hard way. I'm ready to share all my practical workarounds with a little cheeky humor mixed in.

Jade Barker

Warrior Princess of Tech: Fintech and Blockchain https://www.linkedin.com/in/jadebarker/

I use a wacky title because we report to a lot of Regulators. It saves me hassles. Fintech Geek: My specialty is Investment Crowdfunding (Issuing Exempt Securities) using US DOLLARS & LAWS. Blockchain, Smart Contracts/ Smart Documents, Tech Startups, and Small Business Funding. We proudly serve all lawful businesses, no gatekeeping here.

I’m next to answer questions if our Founder David Duccini isn’t home. I’ve been in Midwest Fintech since 2013, before that I was a Chemist in Pharmaceuticals. I currently serve in a few capacities:

Co-Founder of a Blockchain 501(c)(3): The Strength in Numbers Foundation (SNF) est. 2014 Business Systems Consultant for our Regulation Investment Crowdfunding Portals (SPPX) est. 2016 Transfer Agent for our SEC Transfer Agency: Silicon Prairie Registrar and Transfer (SPRT) est. 2018 Generalist for our FRINA Broker Dealer: Silicon Prairie Capital Partners (SPCP) est. 2020

Our Team is live online every Friday Morning! It’s free, very casual, come as you are. Online Office Hours EVERY FRIDAY morning 9:30 -11:30 AM (CENTRAL). https://www.meetup.com/Silicon-Prairie-Investing/

Phalen Track

"I want to start a company"

Aneela Idnani

This session is what not to do as a first time entrepreneur, and what to do instead. I will share my career path from accounting to advertising, as well as how I went from wanting to start a company to finding HabitAware's big idea. I won't hold back in telling you what held me back and what propelled me forward. By sharing my entrepreneurial journey I hope you will take away actionable strategies to start yours. This session is ideal for anyone interested in entrepreneurship, but not quite sure where they want to take that interest.

About Aneela Idnani: Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware, link. For 20+ years, Aneela hid her battle with compulsive hair pulling (trichotillomania), a mental health condition. After sharing this secret, HabitAware created Keen, a smart bracelet that uses gesture detection technology to bring awareness to hair pulling, skin picking and nail biting. With awareness, people can “Retrain The Brain” to healthier coping mechanisms. Aneela is a mental health advocate, author and speaker raising awareness of these very common yet unknown conditions. Aneela is a native New Yorker who proudly calls Minneapolis home.

Aneela Idnani

Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware. For more than 20 years, Aneela hid her battle with compulsive hair pulling disorder (trichotillomania), a mental health condition. After sharing this secret, HabitAware created Keen, a patented smart bracelet that uses gesture detection technology to bring awareness to hair pulling, skin picking and nail biting, issues that negatively impact more than 20M Americans. With awareness, people can “Retrain The Brain” to healthier coping mechanisms. Aneela is a mental health advocate, raising awareness of these very common yet unknown conditions. Aneela is a native New Yorker who proudly calls Minneapolis, MN home and spends her free time making art and playing with her two young kids.

11:00 – 11:25

Nokomis Track

Podcasting Setup: Let’s Get Nerdy

Tim Bornholdt

If you have a smartphone, you can host your own podcast. It’s that simple.

But for those with analysis paralysis or who want to nerd out over equipment and software options, this talk’s for you.

I’ll get into the weeds of the right setup for your podcast, regardless of your previous podcasting experience. We’ll cover hardware, recording software, editing software, and hosting platforms. We’ll also talk about where you should physically record and what tasks you can outsource. We’ll wrap it up with an AMA (Ask Me Anything) about podcasting.

I’ve been working on podcasts for more than 10 years. I host a show called Constant Variables (https://constantvariables.co), where we explain how mobile app development works to people who don't like technical jargon. I also work on a show with Olympian Carrie Tollefson called C Tolle Run (https://ctollerun.com), where we interview elite athletes and other famous people who happen to be runners.

Tim Bornholdt

Hello! 👋 My name is Tim Bornholdt, and I'm an entrepreneur, developer, and podcaster.

I'm a co-founder and partner at The Jed Mahonis Group. We specialize in building custom mobile software which helps businesses improve their processes. Some of our clients include Great Clips, Green Mill, Profile by Sanford Health, and USA CUP.

I've also been a part of the founding team with several Twin Cities-based companies, including mncraft.beer, VSI Labs, parrot.md, and Kwikly.

As a software developer, I specialize in delivering custom mobile software, with an emphasis on the back end. I love working with Ruby on Rails. I've been building websites since I was in first grade, so I have a lot of experience with what works on the Internet.

As a podcaster, I host a show called Constant Variables, where we explain how mobile app development works to people who don't like technical jargon. I also work on a show with Olympian Carrie Tollefson called C Tolle Run. We get to interview elite athletes and other famous people who happen to be runners.

Before I started JMG, I wanted a career in commercial and online video production. I was fortunate enough to get the opportunity to create videos for several organizations including Pepsi, the National Academy of Television Arts & Sciences, Unilever, and the Metropolitan Council.

Phalen Track

⚡ Hiring Companies Lightning Talks ⚡

Maria Ploessl

Join us as we flip the script! Hear pitches from some of our awesome local companies about why YOU should want to work there.

Each company will get 3 minutes to pitch themselves and we'll likely have some time where you can ask them questions directly.

Hear from some of these local companies:

  • Livefront
  • Buzzfeed
  • Daugherty

and more!

Maria Ploessl

Maria Ploessl serves as the first Executive Director of Minnestar, a nonprofit organization committed to building, nurturing and engaging those interested in technology through meaningful connection. In her role, she works to promote the strategic vision and growth of the organization, while developing events and experiences that bring the MN tech community together.

She is the Operations Chair for the TechnovationMN board of directors, supporting the great work in inspiring girls and nonbinary youth to make an impact in their community using technology. She also serves as a member of the Tech Steering Committee for Make. It. MSP, working on attraction and retention of tech talent to the region, and served as the Interim Board Co-Chair for Forge North, a coalition dedicated to making MN the problem-solving capital of the new economy.

She has over 10 years of program management, administration, and community engagement experience in the nonprofit and education sector. She is a former educator with Minneapolis Public Schools, and was selected as a U.S. Fulbright Scholar in Bragança, Brazil where she developed university-level educational programming and events.

11:30 – 11:55

Nokomis Track

HOW TO RECRUIT LIKE A STARTUP

Paul DeBettignies

It's been a few years since I did this at Minnebar and I've been receiving a number questions from startups and enterprise companies (who are creating new teams) about how best to do this during these economic conditions.

I'll give best practices including these topics:

Career site

Job posts

Sourcing and recruiting

Employer branding

Candidate experience

Video interviewing

This session is going to move very fast and it would help if you send your questions in advance => paul@mnheadhunter.com

Paul DeBettignies

Paul DeBettignies is better known online as Minnesota Headhunter. He is a Minnesota Recruiter, Evangelist and Advisor who builds teams with startups and tech companies, creates recruiting strategies for Fortune 500 clients, author of Minnesota Headhunter (the longest running regional recruiter blog) and co founder of MSP on Deck podcast focusing on the Minneapolis and St Paul startup and tech scene.

He is a frequent local and national speaker, trainer and subject matter expert on recruiter, HR, career, networking and social media topics. Activities include presentations at Twin Cities Startup Week, Midwest Recruiting Bootcamp, Frontend Masters, Google for Entrepreneurs, SourceCon, Michigan Recruiters Conference, Minnesota Recruiters, MN HR Tech Expo, Social Media Breakfast, University of Minnesota, Target, CHS, Minnebar, MNTRN and ERE Conference. Interviews include NPR, WCCO AM (CBS) Radio & TV, KARE TV (NBC), MSP Business Journal, Minneapolis StarTribune and Dice.com

Paul is involved in the Minneapolis and St Paul technology, marketing and social media communities as a supporter of Twin Cities Startup Week, MinneBar & MinneDemo, DocuMNtary, Make It MSP, Prime Digital Academy, mentor to recruiters and technologists and is the founder of Minnesota Talent Leaders and Midwest Recruiting Bootcamp.

Stay in contact with him by clicking: LinkedIn | @MNHeadhunter | Minnesota Headhunter Blog

Phalen Track

Community networking

Matt Decuir

Let's gather and talk!

Matt Decuir

Matt is a self-taught Software Engineer and Founder of The Invisible Network. He's a Seattle transplant, pizza enthusiast, and bicyclist, and uses he/him pronouns. Past projects include Mpls Jr Devs, OMG Transit, and Break The Bubble.

Thu, Oct 8

9:00 – 9:25

Nokomis Track

WATCH, LISTEN, LEARN: HOW TO SETUP AND RUN A USER STUDY

Ken Krutsch

A good UX design process breaks down big challenges by infusing fresh perspective with proven tools and techniques. However, none of these tools or techniques are more insightful or guiding than a user study. User studies recalibrate focus by uncovering key customer feedback and perceptions. They are the biggest driver of product innovation to create a competitive advantage.

We presented a 50 minute session last year called: EVERYWHERE UX at Minnebar 14 in 2019. We would like to continue the UX exploration for the Minnesota Tech community by diving deeper into last year's content; this time focusing on the specifics of designing and executing an effective user study.

Ken Krutsch

I’m a seasoned technology and operations executive, product architect, and user experience designer.

My mission in life is to create great products and customer experiences. My design and technical creativity has garnered the industry's highest recognition.

Of note is Aireo for SoniqCast (CES Best of Show finalist in the Portable DAV category) and ICON Manager, winning numerous Editor’s Choice Awards as well as Best of Show finalist at VMworld. My clients benefit from 14 US patents, awarded as a result of my inventive product design.

Phalen Track

Building a Startup During a Pandemic

Kris Eul

Hear from startup founders and early-stage employees on navigating their ventures amidst Covid-19.

Kris Eul

9:30 – 9:55

Nokomis Track

Introduction to semi-hydroponics to grow plants - no pipes, no pumps, no dirt!

Eve Poeschl

Have you been collecting a lot of house plants this spring and summer? Are you sick of those fungus gnats? Spilling dirt on your floor? Are you a terrible plant parent who forgets to water your plants and they die?

Do you want to know how I keep 200+ plants alive and I only water once or twice a month?

Come and learn about semi-hydroponics! I will give you a rundown of:

  • How to grow your plants in inorganic media such as clay balls and rocks (LECA)
  • How to transfer plants from soil to LECA
  • What kind of pots to use
  • How to mix nutrients for your plants (aka what plants crave)
  • The Kratky method which is a passive hydroponics method for growing fruits and vegetables
  • Live demo and a tour of my plant space!

Our growing season outside is ending, so lets grow some stuff inside!

Eve Poeschl

Eve's day job has always been technology and innovation-driven. She has worked as a Network Engineer, .NET developer, Product Owner, Business Analyst, and Solutions Architect. Currently she is the Director of Solutions Architecture at MentorMate where she enjoys providing technical consulting and guidance to clients and staying on top of current technologies and new trends. By night, Eve serves on the judging board for the Minnesota Cup high-tech division. She is a co-founder of MNClude - a safe and supportive community of individuals and peer groups in the Minnesota tech industry. She organizes monthly meetups around serverless technologies called Serverless MN. She's also a member of the Lunar Startups expert network where support and resources are given to underserved and underrepresented founders. Somehow she won a "40-under-40" award from the Minneapolis St. Paul Business Journal, maybe someone wires got crossed there. Eve likes the Minnesota Tech Community, talking about herself in the third person, eating at the hottest restaurants but not anymore because she's good at being socially distant, and many other random crazy hobbies that gets turned into tech-ajacent talks for Minnebar. Remember to vote and wear a mask!

Phalen Track

No BS Bitcoin Whitepaper

Jade Barker

Are you curious for a technical explanation of the Bitcoin whitepaper... but grossed out by crypto weirdos trying to make you buy stuff? Let me walk you through it. No shilling, mining pools, or MLMs.... just knowledge of the technology.

I've been in Blockchain since 2015, learned from someone who's been in since 2010. We'll go through the Bitcoin Whitepaper without any funny business. The Bitcoin Whitepaper is only like 9 pages... how hard can it be?

I'm not gonna lie, it's esoteric and weird, but also a natural evolution of online banking. Worth understanding even if you never buy/use. If you are a real curious cat, read before you come: https://bitcoin.org/bitcoin.pdf

We'll cover the broad points of the white paper with a lot of metaphors and diagrams. No time to go through the math. I promise to make the content accessible & worth your time.

Jade Barker

Warrior Princess of Tech: Fintech and Blockchain https://www.linkedin.com/in/jadebarker/

I use a wacky title because we report to a lot of Regulators. It saves me hassles. Fintech Geek: My specialty is Investment Crowdfunding (Issuing Exempt Securities) using US DOLLARS & LAWS. Blockchain, Smart Contracts/ Smart Documents, Tech Startups, and Small Business Funding. We proudly serve all lawful businesses, no gatekeeping here.

I’m next to answer questions if our Founder David Duccini isn’t home. I’ve been in Midwest Fintech since 2013, before that I was a Chemist in Pharmaceuticals. I currently serve in a few capacities:

Co-Founder of a Blockchain 501(c)(3): The Strength in Numbers Foundation (SNF) est. 2014 Business Systems Consultant for our Regulation Investment Crowdfunding Portals (SPPX) est. 2016 Transfer Agent for our SEC Transfer Agency: Silicon Prairie Registrar and Transfer (SPRT) est. 2018 Generalist for our FRINA Broker Dealer: Silicon Prairie Capital Partners (SPCP) est. 2020

Our Team is live online every Friday Morning! It’s free, very casual, come as you are. Online Office Hours EVERY FRIDAY morning 9:30 -11:30 AM (CENTRAL). https://www.meetup.com/Silicon-Prairie-Investing/

10:00 – 10:25

Nokomis Track

Fancy At Home Video Studio: How to and Lessons Learned

Grant Chandler

With the rapid expanse of the working from home lifestyle, more and more people are forced to learn a thing or two about audio/video setups, lighting and microphones. We spend hours in front of our webcams and often make important first impressions with the hopes that our laptop webcam isn't from too strange of an angle and our audio doesn't sound like a trashcan rolling down a hill.

I've had an in-home video studio for a few years and have recently switched all my design classes to be online. Because of this, I have had the chance to test a few things out and see what works and what doesn't. In this session, I will be talking through the key findings about my setup and provide guidance for a few different budgets on what you could do to get your system looking and working great.

Grant Chandler

Educator and digital marketing generalist who knows enough about all the things to get them to work together and mean something. Key focuses in graphic design, email marketing, user experience, photography, small business and career coaching. Currently teaching web and graphic design certificate programs at Normandale Community College and running Briarwood Consulting Services. Likes to sew and build things.

Phalen Track

WebXR Tour and Presentation: WebXR 101

Brian Skalak

Since COVID, REM5 VR Lab and REM5 For Good have been utilizing a new, "Social WebXR" platform to build art galleries, music venues, classrooms, and museums in order to host truly virtual events. We see this as the perfect tech between zoom and full virtual reality that bridges that gap and fills a need not just for now, but the future as well.

In this session you'll not only get to try this platform right from your web browser (no downloads or login needed), but we'll also do a quick presentation that gives an overview of the technology and how we're putting it to use.

Brian Skalak

No bio.

10:30 – 10:55

Nokomis Track

🚀👩🏾‍💻Side Projects for Fun and Profit - 2020 Edition Expanded

Adeel Ahmad

After a great mini-Minnebar in April during lockdown, I'm pumped to bring the full, expanded version back. This is the BEST time to start and launch a project. Many great companies start during downturns, and the only way to go is up.

This is the fourth year for this talk and as always it will be packed with real world tips, tools, resources, anecdotes, and real talk to inspire you to start (and finish) that project lurking in your head. This is not another panel session. This talk is always fast-paced and very tactical.

Many people still think side projects are distractions that don’t lead to anything serious. But the biggest ideas usually start small, accidentally and evolve organically before changing the world. Here you’ll pick up plenty of tools for anyone with no time and no money to get that software idea off the ground.

I'll go over things like: Why bootstrap or do a side project? What if I can't code? Can I use AWS/Google/Azure to code less? What about design? What if I don't have the money? How do I get users? What are the best cheap ways to market? How do I validate it? How to launch on a shoestring? How much time will this take? What about XYZ myth that says I can't do this? What about XYZ reason to keep procrastinating?

Adeel Ahmad

Engineering Lead at Caterpillar Digital Labs

Founder/Principal at Lab 1908, a startup studio in St. Paul.

Investor/advisor at a bunch of startups around Twin Cities and San Francisco.

Board member at Articulture

Recently moved to MN from San Francisco where I spent the last 15 years in the startup community there.

Twitter @_adeel // LinkedIn

Phalen Track

NLP intro: Some (bad) ways to generate text

Sam Cartford

Natural Language Processing (NLP) is probably the fastest growing and most impactful Machine Learning sub-field. New state-of-the-art language models have been leapfrogging each other for a few years, and it's hard to keep up. Here we'll investigate interpretable ways to generate text, and see how training set and model size affect the output we see. We'll start with simple statistical models and work toward neural networks that use word embeddings, looking at the quirks along the way!

This is meant to be a fun demo of basic approaches not used in production. If you've ever been curious about how algorithms might generate text, this should be a good intro. If you're looking for ways to improve your models' F1 scores, you probably won't find that here, but I'd love to have you join to help answer questions and improve the general discussion. If you'd like to see any of the demos or ask questions ahead of time, feel free to email me (cartford@hey.com)!

Sam Cartford

Hello and welcome! I'm Sam. Usually I'm working on cybersecurity and data projects, and now I also moonlight as an entrepreneur trying to build retail investors a research platform. I love climbing and snowboarding, and all my projects are usually built in python and on AWS. Please reach out if you 1) are interested in helping retail investors increase their alpha, 2) have any questions you think I may be able to answer, 3) are a freelance designer, or 4) teach the tenor saxophone (I'm a good student, I swear). You can reach me at cartford@hey.com

11:00 – 11:25

Nokomis Track

The Art of Computer Science

Joe Karlsson

Do you feel like you have struggled to find your place in the tech industry? Do you feel like coding is a slog? Perhaps you feel dumb or like an imposter? I know exactly how you feel, because I have and currently have all of those feelings bubbling up inside me, and that’s okay! It took me a long time to feel comfortable in this industry, and in this talk, I will tell you about my journey to find a place in tech through my art and a dash of humor. This talk is for anyone looking to feel inspired to find their joy in the technical industrial complex.

Joe Karlsson

Joe Karlsson is a software engineer turned Developer Advocate at MongoDB. He comes from the frozen tundra of Minneapolis, Minnesota (and yes, it does get really cold here, and no, not everyone here has the accent from the movie, Fargo). Joe has been primarily a Node and JavaScript engineer. He has been writing, teaching, and talking about code his entire career. Sharing what he knows and continuing to learn about programming is truly the thing he loves doing the most.

Joe is the co-creator of open source software, including bechdel.io, a web app that tells you if a movie script passes the Bechdel Test or not. In his free time, he is usually drinking Gin and Tonics, eating at a new restaurant, or tinkering on a new art project or open source project.

Phalen Track

Encrypting the Web (HTTPS)

Robert Boedigheimer

Does your entire web site require HTTPS? If it doesn't now, it better soon! Major browsers now label all HTTP pages as "not secure". Most browsers also require HTTPS to use new features like HTTP/2, service workers, and progressive web apps. Discover the many benefits of using HTTPS beyond just confidentiality, including integrity and trust. Review adoption strategies, including how to use HTTP response headers such as Strict-Transport-Security (HSTS) and Content-Security-Policy. Learn about he misconceptions around HTTPS, and that it isn't as hard to implement as you think.

Robert Boedigheimer

Robert Boedigheimer works for Schwan's Home Delivery providing business solutions with web technologies. He is a Microsoft MVP, a Progress Developer Expert (Fiddler), an ASPInsider, a Pluralsight author, and a 3rd degree black belt in Tae Kwon Do. Robert regularly speaks at national and international events.

11:30 – 11:55

Nokomis Track

DITCH THE PITCH 2: A FOUNDER FRIENDLY VCQUEL

Zack Steven

An updated version of last year's FOUNDER FRIENDLY WAYS TO GET STARTED AND GET FUNDED.

What if all the time spent building decks and pitching investors were instead invested in building things and pitching customers?

If you're an early stage tech entrepreneur you may think that the VC/blitzscaling/unicorn path is the only option...

Good news - it's not!

For many entrepreneurs, independence is more valuable than anything. There are new models and tools emerging that enable founders to get started more efficiently than ever and get funded while preserving options and control. This session will be an overview of some of the new no-code tools, financing models (indie.vc, Earnest Capital, Tiny Seed) and examples of entrepreneurs who are charting a different path.

Please bring your experience and your questions so we can learn from each other.

Zack Steven

I am a lifelong entrepreneur and leader who is passionate about good design, big ideas, and strong inclusive communities.

I find the path from napkin to traction exhilarating and have traveled it multiple times personally and with clients. I am a Founding Partner of Monkey Island Ventures, and play an active role in portfolio companies Cloudburst, SBC and Augurian .

I have a degree in Studio Art from Grinnell College and have spent the past 20 years mastering the art of business in leadership roles across Product, Sales, Finance and Operations for organizations ranging from startups to public companies. At its best, business is sculpture.

I hold several patents, am a Minnesotan on the Move award recipient, and have served on non-profit boards including MetroIBA, St. Paul Central High School Foundation and Unity Church-Unitarian. I am a native of The North and live in Edina with my wife and two sons.

If any of this aligns with your interests, let's connect on Twitter: @zacksteven or in person at MinneBar. Just @ me.

Phalen Track

Community networking

Matt Decuir

Let's gather and talk!

Matt Decuir

Matt is a self-taught Software Engineer and Founder of The Invisible Network. He's a Seattle transplant, pizza enthusiast, and bicyclist, and uses he/him pronouns. Past projects include Mpls Jr Devs, OMG Transit, and Break The Bubble.

Sat, Oct 10

9:00 – 9:25

Nokomis Track

Making the first hires and building a hiring process

Megan Singamsetty

Are you an early stage startup? Maybe you recently landed a big client and know you'll need an additional employee or contractor soon. Or you've started the search for a new employee but feel like you're going in circles and not attracting the right type of person. If you have less than 20 employees and are looking to hire again (or for the first time), this is the session for you!

We will discuss how to create a process for hiring including how to create a job description to attract the best candidates, where and how to find candidates, what types of interview questions to ask, and how to make an offer. You will walk away with knowledge that you can apply immediately to your business.

Megan Singamsetty

Megan Singamsetty is an human resources and recruiting professional. She founded 99Yellow, a recruiting startup that specializes in finding software engineering talent for tech startups.

Phalen Track

Quarkus and Code Ready Workspaces: Level up your Java and development IDE for a remote first world.

Dean Peterson

Learn how to develop state of the art code in a remote first world more efficiently and securely. We will cover using Code Ready Workspaces and supersonic subatomic java designed to supercharge containers running in Kubernetes.

Dean Peterson

Dean Peterson is a Senior Specialist Solution Architect at Red Hat. He has been developing high quality software for 20 years. He has worked in a number of large enterprise environments including IBM and both private and public sector organizations.

He has Computer Science and Master's in Software Engineering degrees from the University of Wisconsin La Crosse.

Dean is also the owner and creator of Abecorn.com. Abecorn.com is a successful board game marketplace and math trading site.

9:30 – 9:55

Nokomis Track

COMPUTER VISION ON IOS: DETECTING LOGOS

Paul Himes

Last summer, General Mills relaunched the long-running Box Tops for Education program with a digital twist. Instead of clipping out rectangular cardboard logos from the tops of cereal boxes, users can now scan their grocery receipts with a mobile app to earn money for their schools.

This presented a unique user education challenge. What happens if a user tries to scan one of the old Box Top logos instead of a receipt?

In this talk you will hear about the process of developing a logo detector prototype for the Box Tops for Education app. See practical uses of computer vision techniques such as rectangle detection and perceptual hashing come together to provide a delightful experience for users.

This talk assumes no existing technical knowledge and is for anyone interested in ways computer vision can make your apps better.

Paul Himes

Paul is an iOS developer at Livefront working on the Box Tops for Education mobile app.

Phalen Track

Investing and consuming for impact in a pandemic

Luke Wilcox

As a socially-conscious consumer or investor, how do you determine which corporations are fulfilling their social and environmental responsibilities (and are deserving of your money)?

In the age of Covid-19, racial inequity, and climate change, decisions about where we spend our time and money are powerful. Publicly-traded companies are accountable to customers, investors, and shareholders, including through shareholder resolutions and criteria that companies must meet to be included in some large investment portfolios (such as Blackrock's). Making informed decisions about your purchases and investments can be a powerful way to help accelerate the reshaping of our economy and planet.

We'll look at ways that everyone can make decisions about what to buy or invest in that align with their values.

Luke Wilcox

Founder of Ethos (https://ethos.so), a FinTech platform helping consumers and investors align their spending with the causes they care about. Background in tech, social impact, and strategy consulting. Passionate about helping everyone participate in impact investing.

10:00 – 10:25

Nokomis Track

Crash Course on Hiring Developers in 2020

Eryn O'Neil
Matt Decuir

If hiring developers was hard before, it's even weirder now due to covid. This will truly be a crash course - come expecting to learn about salary ranges and hourly rates, current trends in the market, including covid and what to expect when hiring junior or experienced folks, along with diversity and where to find candidates. This session will hopefully be helpful for employers and job seekers alike - as engineers ourselves we'll share quite a few personal anecdotes and stories.

Eryn O'Neil

In her 13 years in the industry, Eryn O’Neil has been a developer, a tech lead, an independent consultant, a manager, and a director. Coming from the agency world, she has worked on everything from e-commerce and online promotions to crafting a proprietary framework and CMS. Her philosophy is to build software by placing humans first: both the people who will use it and the developers who will build it with you (and maintain it afterward).

Living in Minnesota, Eryn spends most of her free time teaching blues dancing, being a new mom, and wishing it weren’t snowing. You can follow her on Twitter at @eryno.

Matt Decuir

Matt is a self-taught Software Engineer and Founder of The Invisible Network. He's a Seattle transplant, pizza enthusiast, and bicyclist, and uses he/him pronouns. Past projects include Mpls Jr Devs, OMG Transit, and Break The Bubble.

Phalen Track

Video Marketing × Visual Storytelling = ❤ Better Brand Story Podcast

Travis Johansen

The heart of good video marketing and visual storytelling is ❤ heart.

We know that if we can move the ❤ heart through good storytelling, we can get viewers to take action.

Whether thats to click, subscribe, share, buy...

If you miss the heart, you lose the power of video.

In 2020, its so easy to get caught up in things the technical gear - the shiny tech. There are so many ways to make Video today - and every day there is a new tool.

Think back: - whiteboard videos - 3d videos - 360 videos - 4k revolution - hdr - vertical video - action camera vs DSLR

There are a TON of different ways you can make video but what works, how much does it cost, how long does it take...

These are questions people ask when they dont know what else to ask.

At the heart of all good video content, you have a good story.

We want to guide you through the questions that matter - the questions you need to ask to not be burned.

You will learn the top places video marketing works (with or without good storytelling).

You will also learn how you can harness the power of visual storytelling specifically for startups.

With the relaunch of the Better Brand Story podcast, you will learn from the best of the best.

This will be fast paced and cover a lot of ground fast. So buckle ☝ up and keep your hands inside the right at all times.

Travis Johansen

Father of 5 daughters, campfires and gardening, 📷 director of photography and producer at Provid Films - a creative video agency in Minneapolis MN. Host of the 2020 Better Brand Story Podcast.

10:30 – 10:55

Nokomis Track

Managing Your IT Career V12 (Why Do Recruiters Suck So Bad?)

Paul DeBettignies

This is my 12th year of doing this kind of presentation... a bunch of slides and then an invitation to continue the conversation.

Frequent conversations I have had lately include (and bring what is on your mind):

What is the local job market like right now? Is this a good time to look for a new job? There have been a number of IT layoffs these past months... how do I play defense? The economy, where are we? Networking virtually, how to do it The economy… how I see it now and as the year progresses

Send your questions in advance => paul@mnheadhunter.com

And every year someone asks, "Why do recruiters suck so bad?". I'll pull the curtain back on what it is like to be one now during COVID -19

Paul DeBettignies

Paul DeBettignies is better known online as Minnesota Headhunter. He is a Minnesota Recruiter, Evangelist and Advisor who builds teams with startups and tech companies, creates recruiting strategies for Fortune 500 clients, author of Minnesota Headhunter (the longest running regional recruiter blog) and co founder of MSP on Deck podcast focusing on the Minneapolis and St Paul startup and tech scene.

He is a frequent local and national speaker, trainer and subject matter expert on recruiter, HR, career, networking and social media topics. Activities include presentations at Twin Cities Startup Week, Midwest Recruiting Bootcamp, Frontend Masters, Google for Entrepreneurs, SourceCon, Michigan Recruiters Conference, Minnesota Recruiters, MN HR Tech Expo, Social Media Breakfast, University of Minnesota, Target, CHS, Minnebar, MNTRN and ERE Conference. Interviews include NPR, WCCO AM (CBS) Radio & TV, KARE TV (NBC), MSP Business Journal, Minneapolis StarTribune and Dice.com

Paul is involved in the Minneapolis and St Paul technology, marketing and social media communities as a supporter of Twin Cities Startup Week, MinneBar & MinneDemo, DocuMNtary, Make It MSP, Prime Digital Academy, mentor to recruiters and technologists and is the founder of Minnesota Talent Leaders and Midwest Recruiting Bootcamp.

Stay in contact with him by clicking: LinkedIn | @MNHeadhunter | Minnesota Headhunter Blog

Phalen Track

Negotiation: Does My ZOPA Look Too Big To You?

Ian Nemerov

Child and parents, buyer and seller, manager and employees, executive and board, partners - you are always negotiating and skill can make a big difference in outcomes. This session will discuss themes and strategies that could help you improve your negotiation abilities.

Ian Nemerov

Ian Nemerov was the Minnesota state junior high chess champion many years ago and raced for Team USA at the 2017 world sprint triathlon championship. He is now a solo attorney and the Chair of the Edina Planning Commission. As a general counsel and executive attorney for technology companies, he was responsible for managing the software development process and all corporate legal matters, and played leadership roles in one major technology spin-off and three exits.

11:00 – 11:25

Nokomis Track

Leadership Skills for the New Manager

Eryn O'Neil

You have the "Engineering" part of "Engineering Manager" figured out... but how about the "Manager" part?

Many first time managers got the job because of their skill as a developer, despite the fact that programming and managing are two different jobs. To be effective, new managers must develop the leadership skills to guide their teams to success.

In this session, you will start to develop your own leadership style as we break down the squishier parts of the job: building a cohesive and high-performing team; motivating and retaining talented engineers; giving effective feedback; having difficult conversations; and more.

[Note: This is a talk version of a 3.5 hour workshop, and it will be the first time it's delivered. I'll try to come back and update this description with the specific things that made the cut, but if I don't actually get to everything in that final paragraph, please don't hate me.

On the other hand, if there's something specific you're hoping doesn't get cut, let me know!]

Eryn O'Neil

In her 13 years in the industry, Eryn O’Neil has been a developer, a tech lead, an independent consultant, a manager, and a director. Coming from the agency world, she has worked on everything from e-commerce and online promotions to crafting a proprietary framework and CMS. Her philosophy is to build software by placing humans first: both the people who will use it and the developers who will build it with you (and maintain it afterward).

Living in Minnesota, Eryn spends most of her free time teaching blues dancing, being a new mom, and wishing it weren’t snowing. You can follow her on Twitter at @eryno.

Phalen Track

YOUR SERIES A FINANCING: THE LEGAL STUFF

David Peteler

This session will go over the major legal issues involved in doing a Series A financing. We will review basic documents and terms. We will also discuss important interactions between the financing terms and the legal documents, and point out some potential problem areas.

David Peteler

A native of Minnesota with over 30 years experience, starting in Silicon Valley in the 1980s, David Peteler has worked with tech companies in the start-up, growth, and exit stages. David has done over 200 private placements, as well as public offerings and mergers and acquisitions.

David has a "from the trenches" view of what legal tools to use to position your business to move to the next level, and hopefully avoid pitfalls along the way.

11:30 – 11:55

Nokomis Track

Graph Grammars -- and Failure in Language Design

Mark Gritter

A graph grammar, or a graph rewriting system, is a set of production rules that modify graphs, just like a formal grammar modifies strings. Graph grammars have found applications in procedural content generation (like the game Unexplored), software verification, and Quantum Field Theory. We won't be covering that last one.

Sadly, most graph rewriting systems suck. They're quite hard to use, often with custom IDEs that make them unsuitable for embedding in a larger project. I tried to do better, and introduced a language called Soffit as a ProcJam project in 2018. In 2019 I pushed the boundaries of what Soffit could do by participating in the Advent of Code. You can try Soffit through an online front end.

Unfortunately, Soffit mostly fails at its goals.

But hopefully you can learn something about graph grammars, constraint programming, category theory, and language design from my failure!

Mark Gritter

Mark Gritter is Vault Advisor at HashiCorp, his third startup experience. Previously, Mark co-founded Tintri, an enterprise storage company, in 2008 and helped grow it to a 2017 IPO (and, unfortunately, a 2018 bankruptcy.) Before that he worked at Kealia, a video streaming startup acquired by Sun Microsystems in 2004.

Mark's previous Minnebar presentations have covered topics such as correctness of algorithms, combinatorial auctions, scaling a startup, building a file system, and procedural content generation.

Phalen Track

Building A Successful News Site

Rick Ellis

There is a widespread belief in start-up circles that launching a content-heavy news web site is one of the dumbest things you can do. And there are certainly a lot of reasons why it's hard. Editorial costs can be high, there's a lot of competition and the digital advertising market can be unpredictable.

And yet, it can be done. Rick Ellis is the founder of AllYourScreens.com, a successful news site that's based in the Twin Cities. It covers television and the media with a Midwestern take on Hollywood. It is also a business that makes money and in this session Rick will outline the lessons he's learned along the way.

Rick Ellis

Rick Ellis is the founder of AllYourScreens.com. He's a former stand-up comic, syndicated talk show host & award-winning news journalist. His first paying journalism job was writing pieces for the Chicago Tribune and his first digital job was at Compuserve. In recent years, he has worked full-time om his web site, which covers television and all things streaming from the friendly confines of the Twin Cities.

Email: rick@allyourscreens.com

Tue, Oct 13

9:00 – 9:25

Nokomis Track

Failing Up: A tale of lessons learned while burning bridges

James Cox

When you try and do something new, It’s hard to not mess up along the way. This is a light hearted exploration of some of those mistakes, and ways they could have gone differently.

Pulling from my experiences as well as those of some friends, I explore a few decisions that could have gone differently, try to suggest some ways we could have done better, and chronicle the learnings we hopefully took from the experience.

Because, it’s like the saying goes, “we know a thing or two, because we’ve seen a thing or two”.

James Cox

No bio.

Phalen Track

How Games can Teach us how to Build Better Websites

Lisa Walkosz-Migliacio

Games have proven to engage, excite and inspire players to feel, share, and come back for more the next day. The user experience (UX) of games is what we should all strive to give our users.

This presentation will go through a few simple examples of how e-commerce can integrate gaming standards into their own websites to provide guests simple joys that games can. We'll also look at why gamification is a tricky word that means more than adding badges or high scores to your site. Come and analyze a few popular websites with me and find out if they are winning the game.

Lisa Walkosz-Migliacio

UX Engineer who cares about coding and users, both at the same time! Currently working on target.com and has been creating games since she was 16 years old using game design principles to elevate e-commerce into an even more enjoyable experience. With her background in web and game dev, and as an Human-Computer Interaction (HCI) instructor, she can show you why certain UI interactions bring happiness or sorrow. She has won gaming awards, made a game on a train, even once had her games at the Mega Minne Multi Indie Mini Arcade right here at Minnebar.

9:30 – 9:55

Nokomis Track

Zen and the Art of Making a Living

Scott Forbes

This presentation covers the four archetypes described in the book "Zen and the Art of Making a Living" by Laurence G. Boldt[1]. The presentation is not about career development, but rather about how archetypes can be helpful as we undertake our Life's Work.

Archetypes are simply personas which we visualize to provide reassurance and guidance as we address various challenges. The archetypes described in this presentation will include:

  • The Hero
  • The Magician
  • The Warrior
  • The Scholar (Student-Sage)

I read this book 25 years ago when I was exploring career strategies. I often reflect back on these four archetypes as I am tackling a variety of challenges in my work and life.

I am looking forward to sharing this model as presented in the book, and hearing from the audience on models they have successfully used in addressing challenges.

[1] https://www.amazon.com/Zen-Art-Making-Living-Practical/dp/014311459X/

Scott Forbes

Scott Forbes is a Principal Application Security Engineer for Veritas Technologies, and has worked as a web application developer and architect for over 25 years. He has led the development of secure mission critical web applications and web services in the retail and financial services industries. Scott is an active member of the Open Web Application Security Project (OWASP) and InfraGard. He is an Oracle certified java/web component developer, and has earned his CISSP and CSSLP certifications. Scott holds a PhD from the University of Minnesota in Mechanical Engineering. Scott lives in Minneapolis, and in the summer you will find him sailing his Flying Scot on Medicine Lake in the Twin Cities.

Phalen Track

Community Corner: Meet Other BIPOCs in Tech (hosted by Techquity)

Antoinette Smith

Calling all BIPOC techies in the greater Twin Cities area! Want to meet others and connect with great community members? This is the space for you.

Join this open community conversation hosted by Techquity where you can meet others in a fun welcoming and casual space. Note that this session is for BIPOC people at any stage in their career (or with curiosity about the tech community).

Antoinette Smith

Antoinette is the co-founder of Techquity, a local organization focused supporting African Americans and people of color in tech. She works as a full stack developer for Glitch, an NYC-based startup.

10:00 – 10:25

Nokomis Track

Grokking Coroutines

Dan Lew

If you’ve been paying even the briefest of attention to Kotlin news over the past couple years, you’ve probably heard the word “coroutines” about a thousand times. Maybe you’ve avoided them because “coroutines” and “suspending functions” sound too complex. Or you’ve read about them but couldn’t explain what they are to someone else. Perhaps you’ve even used coroutines without knowing exactly what is going on.

This talk aims to teach you the fundamentals of coroutines. I’ll explain the core concepts behind coroutines, why you might want to use them, and provide a mental model for reasoning about them. This talk will help both people new to coroutines and those who want to deepen their understanding of them.

Dan Lew

Dan Lew has code in his DNA and has been speaking since he was two years old. He's focused these skills on development for the past decade, working on many large applications (FlightTrack, Expedia, Trello) as well as maintaining some open source libraries and applications.

When not speaking, he's silent.

You can contact him on Twitter or read his website.

Phalen Track

Launch a Cost-Effective Mentoring Program

Andrew Brobston

Your technology organization needs a mentoring program!

  • It's easier than you think.
  • You can do it now.
  • You don't need special skills.
  • It's inexpensive to start.
  • The benefits are measurable and substantial.

The key is to keep the business goals for the program at the forefront. When mentoring and learning become vital, expected parts of work, and when you measure results, you're on your way to success.

I'll show you how I started and nurtured a technology mentoring program at SJV Data Solutions. Participants included software developers, managers, and product professionals. In under a year, this program improved products and advanced careers. The positive effect on the bottom line was unmistakable. The program's benefits far exceeded expectations. Plus, a well-designed mentoring program scales; most weeks, I spent under two hours running the program.

On a personal level, conducting this mentoring program is the most rewarding thing I have done in my technology career. I can't wait to share these ideas with you!

Andrew Brobston

Andrew Brobston is a principal software engineer at Hobsons, developing software to help academic institutions advise their students for success. Previously, he was a lead full-stack software developer at SJV Data Solutions, an Atlanta-area company specializing in background checks. Before SJV, he was a full-stack developer with Stack Overflow.

10:30 – 10:55

Nokomis Track

Following A Turtle's Path To Learn About Your Customers

Anna Bliss

A turtle race is a simple thing: pick a turtle, put it on the starting line, let it go. Turtles, though, have their own way of doing things and not all of them cross the finish line. Our customers can be much the same: we put them on the starting line, but their journey to the finish may not follow the path we expect – and there is a lot we can learn if we pay attention to our turtles…er…customers.

The turtle race follows a simple formula: pay your race entry fee, wait for your heat to be called, pick a turtle, carry it in its bucket of water to the race starting line, set it on the line when the race caller says, “Go!” and hope your turtle goes. Forward. In a mostly straight line. Much like a turtle race, we expect our customers to understand that by providing them with a nice bucket of water for travel, the freedom to Go! (hopefully forward), they will get to the finish line. Like those turtles, though, customers sometimes veer left or pull into their shells. Once we give them our product, our app, they may not use it the way we expect them to – so how can we learn from those turtles and customers who go their own way? Are there ways to think differently about your race track and provide a good experience for all of your racers? Through watching a turtle race in action, and walking through some examples of where customers behaved just like the turtles in the race, we can all learn to see the opportunities provided by watching the turtles who didn’t cross the finish line.

Anna Bliss

Anna Bliss is a Product Manager, podcaster, and community leader. Anna has worked in the tech arena for 15 years taking a circuitous route to product management with roles ranging from business analyst to technical writer to project coordinator. These varied roles, along with some entirely unrelated to software development (such as theatrical scenic design) have built up a unique skill set that she wasn’t entirely sure how to integrate until she stumbled on product management. A liberal arts major at heart, Anna loves the interdisciplinary nature of the technology world. She is co-founder of the Twin Cities Product Community and co-host of the Women in Tech Twin Cities podcast.

Phalen Track

Your Code Security Blanket

Colin Lee

Everything in software is broken.

Breaches happen everyday. We get so many offers of free credit monitoring from companies that lost every bit of our data to the dark web that it makes no sense to buy any.

In the past few months, every certificate check on Windows was broken. Every VPN on non-Windows was broken. Every app and service seems to be breaking all of the time. Now, the most powerful bank trojan horses have been open-sourced for any criminal to use and improve.

I’ll give a crash course in the best ways to not crash your apps with remote code execution.

Security is not magic. Hackers don’t break your code like it appears in the movies. You can be a respected expert who other engineers come to for security advice. But it all starts with simple steps that any developer can perform.

Some modern languages offer more safety than the gold standards like C/C++ or even Java. If you’re not aware of the ways in which programs break, you may not know which patterns to use and which to avoid. Not knowing what to look for, you could be allowing critical, zero-day security flaws to pass through your code reviews without even a warning.

We will examine well-known security exploits, how code broke, and how coding with style can help you avoid these problems.

Colin Lee

Colin is an experienced software engineer specializing in Android development. He worked for Mozilla on the Firefox for Android browser rewrite. He has worked for many successful companies in the past fifteen years, including Amazon, Flipgrid (acquired by Microsoft), Cray, Pearson VUE, and When I Work. He runs the Twin Cities Kotlin User Group in his spare time.

Colin has a strong background in infosec as both a former Amazon security certifier and as a security expert on the Android team at Mozilla. Lately, he's been conducting code security reviews for PullRequest.

He has been programming since he learned BASIC on the TRS-80 computer in his parents' basement at age six. He has been writing Android apps since soon after the first Android phone launched and has done so professionally since the last space shuttle landed. In that time, he's probably been pitched every silly app idea.

11:00 – 11:25

Nokomis Track

Your domain has expired: stories behind domains we’ve let lapse

Matt Decuir

Have you ever had a great idea, bought a domain for it, and then subsequently never done anything with it? Or maybe you let it lapse long ago, and deeply regret it now.

If that hits close to home, then this is the session for you!

What to expect

This will be an audience participation-heavy session. Come prepared to share your favorite domain and the idea/story behind it, and also to be entertained.

With this session being fully virtual, you'll be able to share either via the chat in Crowdcast, or tell it live (with video) using Streamyard.

With only 25 minutes, we hope to hear as many domain stories as possible.

Matt Decuir

Matt is a self-taught Software Engineer and Founder of The Invisible Network. He's a Seattle transplant, pizza enthusiast, and bicyclist, and uses he/him pronouns. Past projects include Mpls Jr Devs, OMG Transit, and Break The Bubble.

Phalen Track

360 degrees Orientations: Intro to low-end Virtual Reality

Plamen Miltenoff

Even prior to the pandemic, eXtended Reality (XR) was carving steadily a niche in the way we entertain, learn, work. With the pandemic, the need to conduct online activities became only more obvious. Probably, the most well-known application of 360 degrees orientation is the real estate switch from 2D pictures and videos to 360 degrees introductions to their product (selling properties). In the short span of 50 min, we can introduce you to the ideas and definitions and the basics of creating a 360 degree orientations, which can be used as a foundation for further inquiry and training in virtual reality, augmented reality and mixed reality.

Plamen Miltenoff

Dr. Plamen Miltenoff is an information specialist and Professor at St. Cloud State University. His education includes several graduate degrees in history and library and information science and terminal degrees in education. His professional interests include social media, multimedia, Web development and design, gaming and gamification and learning environments (LEs).

11:30 – 11:55

Nokomis Track

🎙️THE TECH.MN PODCAST LIVESHOW 🎙️

Jac Stark

The tech.mn Podcast

Join the hosts of The tech.mn Podcast, Kevin McArdle and Jac Stark, for a special live show. We will be discussing the history of tech.mn and recapping the last year.

Jac Stark

Jac Stark is the Community Manager for tech.mn and cohost of The tech.mn Podcast.

Phalen Track

Community networking

Matt Decuir

Let's gather and talk!

Matt Decuir

Matt is a self-taught Software Engineer and Founder of The Invisible Network. He's a Seattle transplant, pizza enthusiast, and bicyclist, and uses he/him pronouns. Past projects include Mpls Jr Devs, OMG Transit, and Break The Bubble.

Thu, Oct 15

9:00 – 9:25

Nokomis Track

Avoiding the Pitfalls of Agile and DevOps

Jeff Sussna

Do you struggle to answer any of the following questions:

  • How do we empower teams to make good business decisions?
  • How do we make sure everyone knows why they’re building what they’re building?
  • How do we deliver meaningful experience advancements and not just incremental improvements?
  • How do we scale Agile and DevOps without reintroducing friction and brittleness?

In this session I will identify common Agile and DevOps pitfalls behind these struggles. I will draw on many years of experience diagnosing and repairing broken Agile and DevOps implementations. I'll present a set of customer-centered principles that avoid the trap of “doing more work faster”. Finally, I’ll illustrate how to incorporate these principles into existing Agile and DevOps practices in order to deliver “the right thing at the right time for the right reasons”.

Jeff Sussna

Jeff Sussna is an internationally recognized IT coach and design thinking practitioner. He specializes in helping digital organizations improve service quality through effective collaboration. His career spans more than thirty years of building systems and leading organizations across the entire product development and operations spectrum. Jeff is Founder and CEO of Sussna Associates, a Minneapolis consulting firm. Sussna Associates provides Agile, DevOps, and Design Thinking coaching and workshops for enterprises and software service providers such as United HealthCare, HealthPartners, Thomson Reuters, Best Buy, and Calabrio.

Jeff is a highly respected teacher, writer, and speaker. His keynote talks and workshops are in demand at design and IT conferences throughout the U.S. and Europe. He is especially known for introducing the global DevOps community to the importance of empathy, and is the author of Designing Delivery: Rethinking IT In the Digital Service Economy.

Phalen Track

Pivot! : Fail Faster By Shipping Early and Often (and how to stop caring along the way!)

David Duccini

Nobody F'ing Cares

From trying to get feedback on your business plan to A/B testing one of your next awesome-sauce features the reality is that the only person who really cares is YOU -- and you gotta get over yourself :-)

Being too early to market is not your today problem. Being too late might be.

Why did the VHS tape format beat out the clearly superior BetaMax? And why do people like me keep invoking that example when hardly anyone relevant anymore even remembers the "Be Kind Rewind" plea at long gone business models like "Blockbuster Video" ??

"Don't let the perfect get in the way of the pretty good"

The reality is that very few users will actually use 90% of the software you create for them. Hours will be wasted on features nobody cares about because entrepreneurs are often blinded by their own brilliance!

Say it with me: "Feedback is a gift!" ; but not all feedback is actionable...

In this likely expletive laden session we'll commiserate on how lonely it is to be right most of the time ;-)

By the end you'll learn to embrace the eventual heat-death of the universe and be at peace with the fact that nobody f'ing cares.

#ShipIT

David Duccini

Responsible for Software and Security Architecture. David is on a dozen patents for Blockchain Technology with Wells Fargo and wrote his own unique crypto-currency called 2GIVE that had a market cap worth over 20 MILLION USD (at the peak). David has been an active member of Bitcointalk.org since 2011, with status listed as Legendary. Additional experience includes founding an Internet Service Provider (ISP) that acquired seven competitors before a merger and a successful exit. David is a unique expert with a breadth of experience as a software security architect, successful tech entrepreneur, AND visionary with extensive practical experience in Regulated Financial Technology, Blockchain, Smart Documents, and Cryptocurrency. Neck Deep in Blockchain & Fintech for 9 – 10 years, Software for 25+

If you're curious about our master plan for Global Domination, check out the 2017 TECHdotMN 'Minnesota Moonshot' article to see where we've been and where we're going!

David recently joined the investment banking ranks on his way to launching a secondary market for securities sold under various exemptions. When he's not busy wrestling with regulators he enjoys donating his time, plane and pilot skills to "Pilots n Paws" a volunteer organization that helps move pets around the world!

9:30 – 9:55

Nokomis Track

Closing the Feedback Loop: Learn and Build Faster

Nic Wilson

Have you ever spent hours solving what feels like it should be a simple problem in your code? Have you felt the pain of getting to the end of a sprint only to find feature you've spent the last week working on isn't actually what the customer wanted? Do you frequently find yourself having long conversations with the rubber duck you keep on your desk while you wait for your code to compile?

These all might be signs that your feedback loop is too long!

The length of your feedback loop is determined by the amount of time it takes from doing some work to when you see the result of that work. In this session we'll look at different ways you can increase your productivity by shortening your feedback loop and how short feedback loops are critical to the learning process.

Nic Wilson

Senior Software Developer at Cloudburst, SBC

Phalen Track

The Startup Game Show

Nels Pederson

The Startup Game Show is an interactive jeopardy-style game show hosted by Nels Pederson and Sean Higgins, CEO of BetterYou.

Players will be challenged on their MN startup knowledge for a chance to win some fabulous MN themed prizes.

Participating is simple! Simply show up and get ready to demonstrate your Minnesota Startup knowledge!

Nels Pederson

Partnerships at Livefront

Startup nerd, Board member, and former managing director of Beta.MN and Twin Cities Startup Week

10:00 – 10:25

Nokomis Track

Everyday Design Sprints

Sean E. Williams

Tired of online meetings that take forever, but don’t go anywhere? Want to streamline your project management process?

Learn how to empower every participant, quickly identify problems, and come up with prioritized, actionable solutions in less time than a standard meeting - even while working remotely!

Using design sprint principles developed at Google Ventures, Everyday Design Sprints helps your team prioritize problems and make decisions more efficiently.

ABOUT THE INSTRUCTOR: Sean E. Williams is the co-founder of TeleThera, Inc., a tele-medicine company connecting therapists and patients. For his day job, he's a certified design sprint facilitator who runs the Launch Coworking Space in Austin, MN, and the Mayo Clinic Business Accelerator in Rochester, MN.

Sean E. Williams

Sean E. Williams is the co-founder of TeleThera, Inc., a tele-medicine company connecting therapists and patients. For his day job, he's a certified design sprint facilitator who runs the Launch Coworking Space in Austin, MN, and the Mayo Clinic Business Accelerator in Rochester, MN.

Phalen Track

⚡ Hiring Companies Lightning Talks ⚡

Maria Ploessl

Join us as we flip the script! Hear pitches from some of our awesome local companies about why YOU should want to work there.

Each company will get 3 minutes to pitch themselves and we'll likely have some time where you can ask them questions directly.

Hear from some of these local companies:

  • Buzzfeed
  • Jamf
  • Total Expert
  • Best Buy

and more!

Maria Ploessl

Maria Ploessl serves as the first Executive Director of Minnestar, a nonprofit organization committed to building, nurturing and engaging those interested in technology through meaningful connection. In her role, she works to promote the strategic vision and growth of the organization, while developing events and experiences that bring the MN tech community together.

She is the Operations Chair for the TechnovationMN board of directors, supporting the great work in inspiring girls and nonbinary youth to make an impact in their community using technology. She also serves as a member of the Tech Steering Committee for Make. It. MSP, working on attraction and retention of tech talent to the region, and served as the Interim Board Co-Chair for Forge North, a coalition dedicated to making MN the problem-solving capital of the new economy.

She has over 10 years of program management, administration, and community engagement experience in the nonprofit and education sector. She is a former educator with Minneapolis Public Schools, and was selected as a U.S. Fulbright Scholar in Bragança, Brazil where she developed university-level educational programming and events.

10:30 – 10:55

Nokomis Track

Ask an Epidemiologist!

Marijke Decuir

It's been a busy year for epidemiologists, and surely you have questions. Wondering about COVID-19, social distancing, the difference between "quarantine" and "isolation", whether a wedding is a good idea (it's not), or something else? Come to this Q&A session to hear from a real live epi!

Please submit your questions in advance, which will make it easier for Marijke to answer them during the session.

Marijke Decuir

Marijke is an Epidemiologist at the Minnesota Department of Health. Her focus area is normally food-borne illness, but has been working on coronavirus since March.

Phalen Track

Tell Web Ads to Shut Their Pi-hole!

Robert Boedigheimer

Speed up your browsing and protect your privacy and security by setting up a Pi-hole! It is free small DNS server that is "a black hole for Internet advertisements" that runs on a Raspberry Pi. We'll talk briefly about the Raspberry Pi, then learn how to setup Pi-hole on your network for use with all of your devices. With a low cost Raspberry Pi and an hour of setup time, we now surf faster and more securely, with nearly 40% of our DNS queries blocked. Its amazing how much more enjoyable using the web can be, you'll cry when you have to surf without it.

Robert Boedigheimer

Robert Boedigheimer works for Schwan's Home Delivery providing business solutions with web technologies. He is a Microsoft MVP, a Progress Developer Expert (Fiddler), an ASPInsider, a Pluralsight author, and a 3rd degree black belt in Tae Kwon Do. Robert regularly speaks at national and international events.

11:00 – 11:25

Nokomis Track

Using Zappa to pretend you know how to do serverless things!

Genghis Philip

This session will dig into beginner-level serverless python development using Zappa and Flask to deploy AWS lambdas.

For this example, we'll create a simple slackbot that requires running a query in order to demonstrate asynchronous and task-based Zappa workflows. We'll also explore ways of mocking lambda to help with local development of serverless apps.

While this session will focus on Zappa and Flask, I'll try to reference other possibilities in case those don't work for your use case.

Genghis Philip

Genghis is a climber and an ultimate player. He has spent the better part of the last decade making sure teams work well together as COO and Scrum Master at various and sundry tech companies around the cities.

I guess you could follow him on Twitter (@hawksfire), but only if you're particularly interested in all-caps tweets about the Chicago Bears.

Phalen Track

Cargo Cult Capitalism : Three Reasons Your Startup is Not Getting Funded

David Duccini

If you need money for your startup what do you think you need to do?

If the answer is "pitch my idea to as many Venture Capitalists and Angel Investors as possible" you may have accidentally joined a cult!

In this biting and witty session local contrarian capitalists David Duccini and Jade Barker, recently off a whirl-wind tour of Investment Banking exams that has allowed them to launch Silicon Prairie Capital Partners a "Modern Investment Bank Inspired by Crowdfunding and Powered by Automation", intend to break down the MYTHS surrounding startup capital formation!

You'll learn how to spot people who are "for vanity" instead of "for profit" and some tools to check yourself to see if you have the power to get to the next level?

You'll also save yourself a ton of time trying to get coffee dates with people who are NEVER going to invest in your big idea, but are full of "oughta-do" advice! (Hint it comes down to just three reasons)

You'll discover that most competitions, incubators and accelerators are just another form of "beauty pageant" and that many of the so called "judges" have zero experience in startups (and most are just corporate sponsors of the events.)

You'll learn the power of the word DISCERNMENT and hopefully come to realize that you may have been outsourcing it to the wrong people.

Lastly you'll learn that YOU can now by-pass all the gatekeepers and raise capital publicly using Investment Crowdfunding laws such as MNvest and Regulation Crowdfunding all while maintaining control of your destiny!

David Duccini

Responsible for Software and Security Architecture. David is on a dozen patents for Blockchain Technology with Wells Fargo and wrote his own unique crypto-currency called 2GIVE that had a market cap worth over 20 MILLION USD (at the peak). David has been an active member of Bitcointalk.org since 2011, with status listed as Legendary. Additional experience includes founding an Internet Service Provider (ISP) that acquired seven competitors before a merger and a successful exit. David is a unique expert with a breadth of experience as a software security architect, successful tech entrepreneur, AND visionary with extensive practical experience in Regulated Financial Technology, Blockchain, Smart Documents, and Cryptocurrency. Neck Deep in Blockchain & Fintech for 9 – 10 years, Software for 25+

If you're curious about our master plan for Global Domination, check out the 2017 TECHdotMN 'Minnesota Moonshot' article to see where we've been and where we're going!

David recently joined the investment banking ranks on his way to launching a secondary market for securities sold under various exemptions. When he's not busy wrestling with regulators he enjoys donating his time, plane and pilot skills to "Pilots n Paws" a volunteer organization that helps move pets around the world!

11:30 – 11:55

Nokomis Track

The Simplest, Fastest Angular, React, Vue, and Web Forms Development Ever!!

Jacob Mulholland

Forms development has always been a cumbersome affair. From programatic I/O, to validation, to masking, developing a UX friendly form and doing so with a simple, clean, maintainable solution has been just short of impossible. Not anymore!

ku4web-components brings a simple, declarative "HTML" only solution to Angular, React, Vue and Vanilla Web. All solved with the same simple declarative solution. Zero cumbersome configurations. No external JavaScript. No transient state management.

A validated form with masked inputs in Angular, React, Vue or Vanilla Web is as simple as:

<form> <ku4-validation for="phone" pattern="\(\d{3}\)\s\d{3}-\d{4}"></ku4-validation> <ku4-mask for="phone" template="(___) ___-____"></ku4-mask> <input id="phone" name="field" type="tel" /> </form>

More on ku4-form and more from ku4web-components at ku4web-components.kodmunki.com

Jacob Mulholland
Phalen Track

Community networking

Matt Decuir

Let's gather and talk!

Matt Decuir

Matt is a self-taught Software Engineer and Founder of The Invisible Network. He's a Seattle transplant, pizza enthusiast, and bicyclist, and uses he/him pronouns. Past projects include Mpls Jr Devs, OMG Transit, and Break The Bubble.

Sat, Oct 17

9:00 – 9:25

Nokomis Track

IS THE PRICE RIGHT?

Lindsay Sacco

Finding the right price for your products or services can feel daunting and experimental. If you find yourself looking at your competitors for price guidance or using cost-based pricing, you're missing an opportunity to use your pricing as a powerful marketing tool.

The good news? As long as you deeply understand your customer, you can confidently price your products and services right. In this session, we'll teach you how to apply the Value-Based Pricing framework to your business so you can develop a winning pricing strategy that will resonate with your customers.

You'll learn about the Voice of the Customer, identifying which of those voices is most powerful in your industry, and how to apply these insights to a value based-pricing framework and set your prices. This is a beginner-level session, for those currently trying to set their prices, or for those who are looking to deepen their knowledge of pricing best-practices.

Lindsay Sacco

No bio.

Phalen Track

Successful Tech Apprenticeships

Lynn Langit

Over the past few years I've hired a number of part-time, remote tech apprentices, all have gone on to get full-time jobs in tech. Join me to share tips and best practices in working with tech apprentices. Projects include cloud, DevOps or Dev - also machine learning. Cloud vendors include Azure, AWS or GCP.

Topic will include - How to find candidates - Preparing/interviewing - Stages/Tools for working together - Graduating apprentices

Lynn Langit

Cloud Architect who codes. Author of 30 Linked In Learning courses on cloud and big data topics. Lead my own software consultancy for the past 9 years. In 2007-2011 I worked at Microsoft as a Sr Developer Evangelist.

I grew up in Fargo, ND and moved back to the Midwest (Twin Cities) last fall (for family reasons), after 22 years in Southern California.

9:30 – 9:55

Nokomis Track

The (Free) No-Code Platform I'm Using to Build My (Soon-To-Be) Million-Dollar App: A non-coder's introduction to AppGyver

Erin Wagner

For the past three months, I have been using AppGyver's Composer Pro to build Gomigo, an app that helps you keep in touch with friends by automatically planning hangouts that work for everyone. (Launching soon)

In this session, I'll give an overview of: 1. What AppGyver can do 2. How to get started 3. Some of the more nuanced tricks and pitfalls I've encountered in my approximately 600 hours on the platform

AppGyver is a sophisticated enough to build just about any app, but also simple enough for a non-coder to be able to do 95% of the work on their own. There is a learning curve, but the price tag (FREE for any project with less than $10 million in revenue or funding) makes it worth the while.

Erin Wagner

After kicking off her career in PR measurement for companies like GLOCK, Logitech, Boeing, and J&J, Erin has spent the past six years in startup mode working on projects ranging from solar marketing to computer vision. Erin is bringing her hard-won knowledge to bear with the launch of Gomigo, an app that helps users keep in touch with friends by automatically organizing hangouts that work for everyone.

Phalen Track

Junior Developer 101: LEVEL UP!👾🆙

Ahnaf Prio

If you are a junior developer starting in the realms of software engineering, things can often seem a little intimidating. You would assume after four years of college or a 6 month bootcamp where you spent your time learning the in-s and out-s of data structures and algorithms you’d be ready for the real world. But you quickly realize that there is not just one way of solving a problem, and something that seemed the best approach in theory (that you learnt in school) can very likely not be the right solution in the workplace because of constraints like maintenance, resources available etc.

There are so many things to learn, and as soon as you’ve learnt one framework or tool, there seems to be something new out there. As a Junior developer myself who recently graduated college, here are some tricks and tips I thought I’d share that helped me to learn how to improve and made my transition easier.

Ahnaf Prio

Ahnaf is originally from Dhaka Bangladesh and got his Bachelors in Computer Science from UMN: Morris. He currently works as a full stack engineer for Securian Financial, a fortune 500 company in St Paul, Minnesota.

10:00 – 10:25

Nokomis Track

Test Driven Development Will Make Your Releases Cleaner

Ivan Kronkvist

TDD has been with us for a long time now, but still many teams are not utilizing testing to ensure that their codebase is clean. This presentation will address why it is a good idea to do TDD walk through what TDD how it works.

Ivan Kronkvist

I am a Senior Engineering manager at Best Buy Mobile Apps/Service Interceptor team since 3.5 years. Prior to best buy I have moved around in different companies in the twin cities. Originally a Physicist, I came to the US from Sweden in 1998 to work at the University of Minnesota. I live in Apple Valley with my wife, Sarah, two sones, Anders and John, two dogs, Annie and Murphy and two cats, Dave and Pearl. Outside of work I volunteer as a coach for John's FTC robotics team at Eastview Highschool. This is my 5th year in this program. I am a runner and can often be seen outside running with either of my dogs.

Phalen Track

Next Web

Sergey Tolkachev

Users don’t need millions of applications, they need interactive Web! https://youtu.be/et40qdGNOpc

Sergey Tolkachev

I am a software developer and a founder of a startup software company 256gl, that has a goal to deliver AI applications which can "understand". Previously, I used to work as CTO for Outsell, where in 1999-2001 we developed one of the first commercial ChatBots for car dealerships. I was director of Academic Computing and associate professor of department of Applied Mathematics. My current research involves the study of neural networks, contextual and conversational search with practical focus on tools for building personal assistants for healthcare, smart homes, and retail business. My Credo is to merge science and engineering in harmony.

10:30 – 10:55

Nokomis Track

Raise or Fold? Business Lessons from the Card Table

Zack Steven
Jaim Zuber

Zack and Jaim spent their younger years making $$$ at supposedly unwinnable games. They later realized the lessons they learned at the card table helped them when starting their own businesses and navigating the startup world. This session will cover basic blackjack and poker strategy and how to apply those lessons to succeed in your own business.

Zack Steven

I am a lifelong entrepreneur and leader who is passionate about good design, big ideas, and strong inclusive communities.

I find the path from napkin to traction exhilarating and have traveled it multiple times personally and with clients. I am a Founding Partner of Monkey Island Ventures, and play an active role in portfolio companies Cloudburst, SBC and Augurian .

I have a degree in Studio Art from Grinnell College and have spent the past 20 years mastering the art of business in leadership roles across Product, Sales, Finance and Operations for organizations ranging from startups to public companies. At its best, business is sculpture.

I hold several patents, am a Minnesotan on the Move award recipient, and have served on non-profit boards including MetroIBA, St. Paul Central High School Foundation and Unity Church-Unitarian. I am a native of The North and live in Edina with my wife and two sons.

If any of this aligns with your interests, let's connect on Twitter: @zacksteven or in person at MinneBar. Just @ me.

Jaim Zuber

Jaim is an iOS Developer/Consultant and Fractional CTO. You can find his written thoughts preserved on twitter and his blog.

He likes baseball, BBQ, and making noise with a modest array of instruments… sometimes in public.

Phalen Track

Homeschool 101 for Marketers and Parents

Ellen Crain

The number of kids being homeschooled has doubled this year, but it can be hard to learn about the homeschool community, especially during a pandemic. In this presentation, I will cover the questions that tend to come up about homeschooling and answer them from both a parent and a marketer's perspective.

We will talk about:
* The differences between homeschooling, virtual charter schooling and distance learning from a legal and practical perspective,
* Who homeschools and why
* Where to find homeschoolers
* The major "styles" of homeschooling
* The history of homeschooling and where I believe it's headed
* How to avoid sticking your foot in your mouth when talking to homeschoolers.

I have 3 kids who have never attended school, 2 of whom are now graduated and in college (my youngest just started 9th grade). I am a former board member of the Minnesota Homeschool Alliance, have run a few homeschool groups and have been running a homeschool business for the last 5 years, so I have experience with this topic from a lot of different angles. I will be happy to answer whatever questions you have.

Ellen Crain

Ellen Crain is the owner and founder of Homeschool Boss, which offers standardized testing and other services to homeschoolers across the US.

11:00 – 11:25

Nokomis Track

App Clips 101

Tyler Johnson

How many times have you installed/deleted an app from your phone because you just need the functionality once? I have better odds of guessing how many jelly beans are in the jar than guessing how many parking apps I've downloaded and deleted!

From the perspective of phone users, one-time-use apps are clutter that get in the way of how they want to use their phone. Ugh. I guess the annoyance of downloading and deleting is better than trying to use a mobile-unfriendly website from my phone.

App Clips, coming this fall to iOS 14, is the solution to both of these problems. In this session, we'll answer your burning questions like: "What is an app clip?" "How can someone discover my app clip?" "What do I need to create an app clip?"

If you're determined to build the next great parking app, or if you're interested in learning how you can earn some love from users, this session is for you!

Tyler Johnson

Tyler is a software developer with Livefront

Phalen Track

Community Corner: AMA With The Leaders of MN's Accelerators & Incubators

Maria Ploessl
Danielle Steer
Elizabeth Caven

With lots of great local opportunities for startup founders, where do you start? Don't you wish you could ask questions and hear directly from leaders of these programs?

Now is your chance. Talk to and learn from these great folks in a fun and casual environment:

  • Danielle Steer - Lunar Startups
  • Jessica Berg - Minnesota Cup
  • Diane Rucker - University Enterprise Laboratories
  • Elizabeth Caven - Gener8tor
  • Casey Schultz - BETA
  • Katrina Becker - Finnovation Lab
  • Jess Stalbaum - Techstars
Maria Ploessl

Maria Ploessl serves as the first Executive Director of Minnestar, a nonprofit organization committed to building, nurturing and engaging those interested in technology through meaningful connection. In her role, she works to promote the strategic vision and growth of the organization, while developing events and experiences that bring the MN tech community together.

She is the Operations Chair for the TechnovationMN board of directors, supporting the great work in inspiring girls and nonbinary youth to make an impact in their community using technology. She also serves as a member of the Tech Steering Committee for Make. It. MSP, working on attraction and retention of tech talent to the region, and served as the Interim Board Co-Chair for Forge North, a coalition dedicated to making MN the problem-solving capital of the new economy.

She has over 10 years of program management, administration, and community engagement experience in the nonprofit and education sector. She is a former educator with Minneapolis Public Schools, and was selected as a U.S. Fulbright Scholar in Bragança, Brazil where she developed university-level educational programming and events.

Danielle Steer

No bio.

Elizabeth Caven

No bio.

11:30 – 11:55

Nokomis Track

How to earn Product of the Day on ProductHunt

Yaroslaw Bagriy

In this session, I'll give the listeners my step-by-step guide on how I launched IndieStack on ProductHunt, got over 500+ upvotes, and earned product of the day.

ProductHunt can be scary but with some tricks, up your sleeve, anyone can pull it off. Even with their first launch (like mine).

Come join and learn how to make your next ProductHunt launch a success!

ProductHunt Link: https://www.producthunt.com/posts/indiestack

Yaroslaw Bagriy

Digital product maker🎙Host https://newslettercrew.com/ Community manager http://indiestack.co/ Building a SaaS. Into newsletters, subscriptions, and communities.

Phalen Track

Reading in Crisis: Star Tribune traffic trends during Covid and Floyd

Jim Bernard

Engagement with Star Tribune journalism spiked to an all time high in the last six months as readers from around the state and around the world sought more information about Coivd and the news around the killing of George Floyd. In this session we'll dig deep on the engagement numbers to see how these two events are reflected in consumer behavior trends. We'll also review some of the important journalistic work, commercial policy (yes we'll talk about the paywall), and technical mechanics of meeting the Star Tribune's public service mission of informing the public during a crisis.

Jim Bernard

Jim Bernard is the Senior Vice President of Digital at the StarTribune. Previously he ran MarketWatch.com. He is a member of the Minne* Board of Directors.