Trixy Heller

Bio

I run a very small traveling business. And by “small,” I mean it’s just me—one human, a vehicle full of strange inventory, and a constantly evolving experiment in what people will stop, stare at, and decide they absolutely need. I sell things people didn’t know they wanted until they see them. Critter-adjacent, novelty, a little weird, sometimes practical, sometimes not. I spend most of my time on the road doing vendor shows across the U.S., especially oddity and exotic events, watching what pulls people in and what actually gets picked up and taken home. My background is technical, degree in graphic design, which I mostly ignore in favor of doing things the hard way, but I’m deeply interested in systems, behavior, and how real-world businesses actually function outside of theory. A lot of what I do is observation, how people move, what catches attention, what creates value in a physical space. This is part retail, part field study, part ongoing chaos. I’m here to learn, connect, and bring a slightly feral, very hands-on perspective to conversations about building things that actually work in the real world. And yes, ChatGPT wrote this. No regrets. No prompts. It knows what I am.