Build a Business that Isn't Soul Sucking

Whether you're founder-curious or you've already taken the plunge, this one's for you.

You finally have the freedom to build something on your own terms. So why does the business you're planning look suspiciously like the job you just left?

In this session, we'll walk through real stories of people who started with the obvious idea and ended up building something far more interesting, far more profitable, and uniquely theirs. Along the way, you'll reflect on your own business idea, stress test it, and leave with a clearer sense of what you should actually be building.

Fair warning: You might walk out of here with a completely different business than the one you walked in with. That's kind of the point.

• Beginner
• Startups
• Careers
• Marketing