🛜 The Community Connection: Strategic Marketing, Outreach, and PR for Community Leaders

Are you marketing, or are you just making noise?

In a world where attention is the most valuable currency, many leaders find themselves "stuck"—not because they aren't working hard, but because they are operating in silos without a clear roadmap. Being stuck doesn't mean you're broken; it means you're ready for a shift in strategy and mindset. The Community Connection is a high-impact workshop designed to help you stop reacting and start leading by building a bridge between your vision and your community.

What We’ll Cover This session takes a 20,000-foot view of your organization to help you see the value of strategic connections.

• The "Triple Threat" Strategy: Master the intersection of Marketing (the what/how), Outreach (the who), and Public Relations (the why) to build authentic community awareness.
• The Proactive Roadmap: Move from a reactive "firefighting" mode to a proactive strategic plan that ensures consistency across every program and maximizes limited budgets.
• The Modern Media Toolkit: Learn how to navigate the "PESO" model—Paid, Earned, Shared, and Owned media—to meet your audience exactly where they are.
• Inclusive Communication: Learn to look "beyond the lens" to ensure your messaging is accessible, culturally aware, and reaching the non-English speaking members of your community.

The Elev@te Framework: A practical, 3-step framework to get you "Unstuck & Thriving" by clarifying your path, simplifying your priorities, and protecting your most valuable asset—your energy.

Workshop Goals: 1. Transform your philosophy: Shift from seeing marketing as "selling" to seeing it as a vital community conversation. 2. Streamline your strategy: Learn how to pick just 3 priorities for the next 90 days to create real momentum. 3. Build a Bridge: Develop the skills to become the "Ultimate Connector" in your local ecosystem

Who Is This For? - Entrepreneurs & Business Owners looking to deepen their local impact. - Decision Makers in for-profit and nonprofit sectors who need a cohesive communication strategy. - Aspiring Entrepreneurs who want to build a business that "doesn't break them." - Tech-Interested Leaders ready to leverage modern digital tools and SEO for community growth

About Your Facilitator: Juan Llerena Juan Llerena is a community builder, entrepreneur, the founder of JLLB Media Creative Strategy & Business Growth, and founder and Executive Director of Vamos Impact, a MN based 501(c)3 nonprofit serving Latinos in Entrepreneurship.

With over 20 years of experience connecting businesses to communities, Juan has served as a leader in both the for-profit and nonprofit worlds.

He is the author of the book Elev@te: Lessons to Master the Balance of Entrepreneurship, Personal Growth, and Self-Care, and he brings a "constant learning" mindset to every strategy session. Known as the "ultimate community connector," Juan specializes in helping leaders shift their mindset to build sustainable, thriving organizations.

"You are not behind. You're just getting started. There’s a better way to build a community that doesn't break you." — Juan Llerena

LinkedIn - JLLB Media - Vamos Impact Nonprofit

• All levels
• Startups
• Community
• Soft Skills
• Marketing