Juan Llerena – Author, Founder, Business & Marketing Consultant, Social Entrepreneur
Juan Llerena is a Peruvian-born author, business and marketing consultant, and founder of JLLB Media and Vamos Entrepreneur. With over 15 years of experience helping entrepreneurs and small businesses grow, Juan blends strategic marketing know-how with a deep commitment to empowering diverse communities.
As a social entrepreneur, he’s passionate about creating pathways for immigrant and minority-owned businesses to succeed—offering training, branding, and visibility strategies that actually work. Juan is also the author of Elev@te: AI Beginners Guide for Marketers and Business Owners, a journal-style resource designed to help entrepreneurs balance personal growth with business success.
His work sits at the intersection of communication, community, and creativity—fueled by the belief that entrepreneurship is not just about making money, but making meaning.
Juan lives with his family in Waconia, MN and has called Minnesota home for the last 25 years.
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