Meghan Gencev

Bio

Meghan Gencev is the founder of Spark Pattern, a strategic consulting practice focused on digital strategy, experience design, and operations. With nearly 20 years of experience — including the last decade leading digital strategy, project management, and client accounts at leading agencies — she's spent her career at the intersection of strategy and execution. That means she's also inherited enough broken handoffs, ungoverned shared drives, and processes nobody actually follows to know exactly what this talk is about.