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Building A Profitable Independent Newsletter

by Rick Ellis | at Minnebar 20

I am a longtime journalist that founded the web site AllYourScreens.com and its sister newsletter Too Much TV.

TooMuchTV is a five day a week newsletter with a current free subscriber base of around 175,000 and a paid subscriber base of just under 9,000 paid subscribers. In the past several years, the newsletter has won several national journalism awards and broken a number of big stories. It's been mentioned in a number of other publications, including in the Associated Press, The Independent, The Verge, CNET, The Minnesota Star Tribune, Slate, Marketwatch, Variety, The Hollywood Reporter, The Guardian and many more.

I'll talk about the journey that led to me running a financially successful newsletter and the lessons I learned along the way. It's not easy to accomplish, but it is possible and if nothing else, perhaps I can inspire a few people to give their idea a serious shot at success.

All levels

Rick Ellis

Rick Ellis is the founder of AllYourScreens.com and the newsletter TooMuchTV. He's a former stand-up comic, syndicated talk show host & award-winning news journalist. His reporting led to an appearance in the documentary "The Dark Side Of Kids TV," and he has won awards for investigative reporting. He's a member of the National Press Club and was the winner of the 2025 National A&E Journalism Award for "Best Entertainment News Site by an Individual Not Tied to an Organization."

Email: rick@allyourscreens.com

Links:

  • Bluesky: @toomuchtv.substack.com

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