From Founder to Marketing Department of One: What Actually Works When You're Doing It All

Most founders become the marketing department by accident. One day you're building the product, the next you're writing ad copy, scheduling emails, analyzing data, and wondering why none of it is converting.

This session is for founders and small teams who are doing marketing without a marketing team - and want to stop guessing.

I've run full-stack marketing solo for multiple businesses across e-commerce and service industries: Meta Ads at 10+ ROAS (industry average is 2-4x), email flows generating $20K+/week in revenue, and lead gen systems that run without the founder in the middle of every decision.

What we'll cover: - The prioritization framework - what to build first when everything feels urgent and your budget isn't infinite - Where founders waste the most time and money - the three things that look like marketing but don't move revenue - What "good enough" actually looks like - how to know when to optimize vs. when to move on - The one metric that tells you if your marketing is working - before you've spent months figuring it out the hard way

You'll leave with a clear picture of where to focus next - whether you're pre-revenue, scaling, or just tired of marketing feeling like a black hole.

• All levels
• Startups
• Marketing