I Learned How to Tell Stories in This Building — Here's What Most Techies Miss

I spent years at Best Buy headquarters learning how to make complex (often technical) strategy land with executives who had 90 seconds of attention and zero patience for jargon. That framework now drives every narrative I build for CIOs and startup founders — and it was never about slides. Even though they were good.

Most leaders try to communicate strategy by adding more detail, more data, more evidence. That's backwards. The leaders who get funded, who get buy-in, who move organizations - they do something fundamentally different. They build narratives with stakes that motivate an audience to act.

This session breaks down the communication gap that kills good ideas. Why it happens, why smart people solve it the wrong way, and three specific moves you can apply immediately to make your ideas land with any audience. I'll use real examples from building executive narratives for CIOs at companies like Estée Lauder and Bacardi, and for founders raising capital. This is a talk, not a pitch. Come ready to argue with me about what actually works.

• Advanced
• Startups
• Soft Skills
• Marketing