by Greg Swan | at Minnebar 19
Deepfake fraud attempts have skyrocketed by 2137% in just three years. And today, it takes less than 27 seconds to clone someone’s voice.
But what is a deepfake, and why should you care? AI-generated misinformation is more than just a tech curiosity—it’s a growing threat to trust, security, and even your personal identity. If people can’t tell reality from manipulation, skepticism toward AI will only grow.
Join Jenny and Greg Swan from The Cave Project as they break down how deepfakes work, the risks they pose, and (most importantly) what you can actually do about it. From setting up family passwords to recognizing red flags, this session will arm you with the knowledge to stay ahead of the fakes.
Greg is head of digital at FINN Partners, author of Social Signals, co-host of The Cave Project with Jenny Swan, and an energetic early adopter.
But ask him about his fax machine. Seriously.
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