Deepfakes 101: What’s Real, What’s Not, and What to Do About It
by Greg Swan | at Minnebar 19 | 11:25 – 12:05 in Harriet | View Schedule
Deepfake fraud attempts have skyrocketed by 2137% in just three years. And today, it takes less than 27 seconds to clone someone’s voice.
But what is a deepfake, and why should you care? AI-generated misinformation is more than just a tech curiosity—it’s a growing threat to trust, security, and even your personal identity. If people can’t tell reality from manipulation, skepticism toward AI will only grow.
Join Jenny and Greg Swan from The Cave Project as they break down how deepfakes work, the risks they pose, and (most importantly) what you can actually do about it. From setting up family passwords to recognizing red flags, this session will arm you with the knowledge to stay ahead of the fakes.
Greg Swan
Greg is a creative and digital strategy leader at FINN Partners, author of Social Signals, co-host of The Cave Project with Jenny Swan, and an energetic early adopter.
But ask him about his fax machine. Seriously.
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Interested Participants
- Jamie Thingelstad
- Liz Tupper
- David Simmer
- Paul DeBettignies
- Sam Grumdahl
- Doug Frevert
- Michael Lorentz
- Jared Mehle
- Sarah Olson
- Dan Rohda
- Eric M. Larson
- Eryn O'Neil
- Lou Abramowski
- Robbie Halvorson
- Minnestar
- Greg Swan
- Ben Harris
- Greg Daigle
- AJ Sarne
- Chris Wodicka
- Gabriela Lucía Nesheim
- Eric Sirkin
- Robert Phillips
- Paul Esch-Laurent
- Lori Ryan
- Jenna Redfield
- Dustin Marson
- Anthony French
- Marlaina Love
- Brian Paulson
- Adam Leistico
- Jennifer Swan
- Lisa Abendroth
- Kaitlin Strand
- Frederica Kreitzer
- Mika Thuening
- Jazmyne Neish
- Kaylin Pavlik
- Ian Thatcher
- Laura Babcock
- John Beacham
- Dominic Dang
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