How to Choose the Best Email Marketing Solutions for Your Brand

For the past couple of months, I have been working with a nonprofit client with a unique dilemma. They have a base of tens of thousands of subscribers, but only need to produce monthly emails. We need to find an email scheduling tool that allows better access for marketers to directly interface with email development and take lead in their deployments, while not breaking the bank.

As someone who has plenty of experience with the most premier and expensive service, Salesforce Marketing Cloud, I know what to look for when it comes to finding cheaper alternatives for marketing email development and automation.

In this session, I compare more mainline subscriber-based services like MailChimp with pay-by-email alternatives such as Mailjet to enlighten small and medium sized businesses on how to get the most value out of quality email deployments, improve ROI, and reduce marketing expenses. I am targeting a 15-20 minute presentation, which should provide some time for questions as well as discussions to share experiences with email marketing programs more broadly.

• Development
• Design
• Startups