I Made Every Marketing Mistake So You Don’t Have To (You're Welcome)

Let’s be honest: scaling a B2B marketing team from zero to Series A, B, and beyond sounds impressive... until you realize it involves equal parts strategy, duct tape, caffeine, and the occasional emotional breakdown in front of a dashboard.

In this brutally honest and weirdly cathartic session, Matt Osborn — a B2B Marketing exec who's built growth engines from scratch (and definitely broke a few things along the way) — takes you on a walk through the marketing minefield. Expect war stories, facepalm-worthy mistakes, and actual strategies that don’t involve burning budget like it’s a bonfire party.

He’ll spill the beans on:

🚫 What not to do (aka: “Stuff I did and regretted immediately”)

⚡ The leanest, meanest ways to drive real growth

🛠️ How to scale without selling your soul — or your CRM

If you’ve ever felt like marketing a startup is like trying to build a plane while it’s flying... upside down... during a thunderstorm... this talk is for you. Grab a seat, laugh at Matt’s missteps, and leave with battle-tested growth tips you can actually use (no buzzwords, we promise).

Spoiler: There will be metaphors. Possibly too many. 🧠🔥✈️

• Startups