You're the Founder ๐™–๐™ฃ๐™™ the Sales Team. Now what?

by Lindsey Fine | at Minnebar 19 | 9:35 โ€“ 10:15 in Louis Pasteur | View Schedule

You've got a product. Maybe even a few early customers.

But now, it's time to sellโ€”and surprise: ๐™ฎ๐™ค๐™ชโ€™๐™ง๐™š the sales team. If you're a founder who didn't "mean" to be in sales, this session's for you.

We'll talk about what founder-led sales ๐™–๐™˜๐™ฉ๐™ช๐™–๐™ก๐™ก๐™ฎ looks like (hint: it's not thousands of cold emails and praying for replies)

We'll break down:

  • The mindset shift that changes everything

  • How to stop overcomplicating your funnel

  • What to say on sales calls when you feel like a fraud

  • Why progress beats perfection when youโ€™re early

Youโ€™ll leave with real talk, real tactics, and hopefully a little less dread when you hear the word โ€œsales.โ€

Whether youโ€™re pre-revenue or scaling your first team, this is the stuff I wish every founder knew.

All levels

Lindsey Fine

Lindsey Fine got her start in sales slinging Girl Scout cookies door-to-door, then leveled up by waiting tablesโ€”secretly competing with coworkers to see who could upsell the most dessert + wine.

She spent nearly 20 years selling in tech at companies like Amazon, Salesforce, Dropbox, and Meta. She finally realized she was most fired up about helping the people building the next generation of those companies.

Today, she coaches early-stage founders on how to sell without feeling gross, fake, or winging it every single time. Sheโ€™s the one you call when youโ€™ve got a great product, no sales team, and no clue what to say on a call.

She lives out in the west metro with her family, and their boxer Pancho. Loves a good strong cup of coffee and a good run. Always in that order.

https://www.linkedin.com/in/lindseyefine/