Startup 2.0: AI Agents Meet 'The Sims'

by Matthew Walz | at Minnebar 19

Have you ever played the game The Sims?

If not, the core gameplay revolves around creating and controlling virtual people known as "Sims," managing every aspect of their lives, from relationships and careers to personal needs and desires.

But what if while you were sleeping all the characters in The Sims acted autonomously by making decisions, interacting with others, and building a society on their own?

Enter AI Agents—an emerging technology that's redefining productivity for startups and small businesses. AI Agents independently automate complex workflows, integrate seamlessly across multiple tools, and allow teams to reclaim valuable hours.

We're not just talking about ChatGPT or Grok—this is an entire ecosystem of intelligent agents that operate autonomously or collaboratively, dramatically amplifying your team's effectiveness.

As a startup or small business owner, you're constantly balancing limited hours against endless demands, and agents can help fill-in the gaps.

In this talk, we'll explore the essential strategies startups need to adopt to harness the power of AI agents effectively. We'll uncover practical use cases, demonstrate how startups can leverage existing AI agent tools beyond foundational Generative AI models, and share insights into navigating this revolutionary shift.

Attendees will walk away equipped to transform their businesses into efficient, AI-powered growth engines prepared for the future.

Beginner

Matthew Walz

PhD in the Quantitative Social Sciences and former Head of Predictive Intelligence at General Mills, Matthew Walz is the CEO & founder of The Jenny Project, an insights platform that offers consumer feedback via large sample AI-personas. He offers comprehensive strategies for how Generative AI and AI Agents can enhance business strategic decision-making with real-world deployments in forecasting and behavioral insights. He is driven to lead the synthetic data evolution in consumer research and to help companies maximize their potential by utilizing AI to reduce costs, increase revenue, and expand innovation.


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