PhD in the Quantitative Social Sciences and former Head of Predictive Intelligence at General Mills, Matthew Walz is the CEO & founder of The Jenny Project, an insights platform that offers consumer feedback via large sample AI-personas. He offers comprehensive strategies for how Generative AI and AI Agents can enhance business strategic decision-making with real-world deployments in forecasting and behavioral insights. He is driven to lead the synthetic data evolution in consumer research and to help companies maximize their potential by utilizing AI to reduce costs, increase revenue, and expand innovation.