JUMP! A regular person’s guide to introducing AI at work and in real life.
by Glenn | at Minnebar20 | 10:40 – 11:20 in Nevada | View Schedule
Everyone’s talking about AI—but if you’re in a “normal” job (especially in a regulated field), it’s not obvious where to start or what’s actually safe and useful to hand over to the machines. In this session, I’ll share how I’ve gradually woven AI into both my day job at a financial firm and my everyday life, without becoming an AI engineer or breaking compliance. You’ll see how I use tools like ChatGPT, Claude, Cowork, and HeyGen to act like a one‑person marketing and content team (ad icons, copy‑fitting, SEO‑friendly video scripts, avatar videos), as well as a first‑line “smart friend” for real‑world troubleshooting—like fixing a thermostat that wouldn’t talk to my furnace and AC, or debugging a broken HTML email signature from screenshots and source code. I’ll be honest about what worked, what broke (like over‑engineered JSON and free‑tier GitHub limits), and how I decide where AI doesn’t belong. We’ll cover: • Where to start: low‑risk, high‑leverage AI use cases you can try this week at work and at home. • How to introduce AI inside a regulated or sensitive environment without freaking out compliance or leadership. • A simple decision framework for when to rely on AI, when to keep it as a draft‑only helper, and when not to use it at all. This will be a collaborative session—come ready to share your own experiments, questions, and “is this OK to do?” scenarios. Whether you’re AI‑curious but stuck on “where do I start?” or already dabbling with tools, you’ll leave with concrete workflows, prompts, and sanity checks you can apply immediately.
Glenn
Glenn spent over 20 years as a Creative Director at advertising agencies across Minneapolis — which basically means he's spent decades solving problems under pressure, translating complicated things into plain language, and convincing people to care about stuff. He never studied technology, never learned to code, and would still describe himself as a regular person who just can't stop poking at things to see how they work. That curiosity led him down the AI rabbit hole a few years ago, and he hasn't come up for air since. Today he works in marketing at a financial firm, where he's figured out how to use tools like Claude, ChatGPT, and others to punch way above his weight — without breaking compliance, alienating IT, or pretending to be an engineer. JUMP! is his honest account of what worked, what didn't, and why you don't need to be technical to start.
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Interested Participants
- Robert O'Keefe
- Jason Hsu
- Matthew Chimento
- Kirsten Rue
- Robbie Halvorson
- Allison Au
- Eric Jensen
- Rawson Stovall
- Jaclyn Smith
- Todd Taylor
- Meredith Clause
- Lisa Snell
- Glenn
- Nadir Doctor
- Joelle Pandey
- James Greene
- Brooklynne Audette
- Reagan
- Jesse Anderson
- Megan Tischler
- Jay Swenson
- Daniel Hokanson
- Alex Wang
- Joe Juvland
- Keagan Eng
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