🗺️ Don't Let Your Journey Map Lead Your Product Team Astray!

When used properly, user journey maps can be an invaluable tool to help product teams build empathy and understanding of how users move through your product or experience. They can illuminate customer friction, delight, and opportunities for improvement. However, in practice, they often do not live up to this ideal. Too often, journey maps begin and end as theoretical understandings of your ideal user. Often represented as generic personas, these maps are built on assumption after assumption, never to be tested and validated with actual data.

In this session we’ll explore common pitfalls experienced by teams when using journey maps, and how you can advance your map to evolve and grow with your product - backed by real data and insights.

• Development
• Other
• Design