When I "learned" design, it wasn't user-centric. This presentation follows my personal journey toward empathy with users, customers, and neighbors. I discuss using shared emotions to humanize audience pain points, creating actionable "fear personas" of users and why this process works. Plus I tells some stories about the hard lessons I've learned throughout my career.
Anyone who makes things to be used by people will come away with a better understanding of empathy and a framework to apply it daily.
Bryce is obsessed with creating products that people want to use. He helps organizations of all sizes prototype, and test their ideas. Sometimes called a designer, a developer, a strategist, a writer or artist, Bryce has led teams and worked in the trenches. Bryce is a Google Developer Expert in UI/UX/Product/Web Technologies and certified Design Sprint Master. He shares his knowledge by mentoring and teaching from his homeland in the great frozen north of Minnesota.