Better communication: advertise your work so others can understand it
by Tor Flatebo | at Minnebar 19
The number one piece of advice and growth opportunity I talk about as a manager is to communicate more.
But what does that mean?
Is just writing more good enough? Not really.
This goal of communicating is to advertise your work so that others can understand it, take part in it, appreciate it, and benefit from it.
Maybe you want to
- get a promotion
- have more people use your internal tool
- expand the impact of your work
- build a team around your ideas
- anything that goes beyond only you understanding what you are trying to accomplish
My audience here is primarily engineers, but I would expect it would apply to other disciplines.
I will give some examples of how to accomplish some of the above along with how to tailor your writing to your audience and your goals.
Tor Flatebo
Tor Flatebo is an Engineering Manager at Meta, where he focuses on internal tools for RTC engineers. With over 25 years in tech, he has led engineering efforts at companies like Best Buy, Medtronic, SPS Commerce, and GovDelivery. His work centers on building systems, tools, and cultures that help engineers do their best work.
Tor is passionate about empowering teams that own what they ship. Outside of work, he still builds for fun—most recently, a full-size arcade cabinet with his kid, which they demoed at MinneBar. He lives in Saint Paul and loves connecting with other folks who like to make things.
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