Better communication: advertise your work so others can understand it

by Tor Flatebo | at Minnebar 19

The number one piece of advice and growth opportunity I talk about as a manager is to communicate more.

But what does that mean?

Is just writing more good enough? Not really.

This goal of communicating is to advertise your work so that others can understand it, take part in it, appreciate it, and benefit from it.

Maybe you want to

  • get a promotion
  • have more people use your internal tool
  • expand the impact of your work
  • build a team around your ideas
  • anything that goes beyond only you understanding what you are trying to accomplish

My audience here is primarily engineers, but I would expect it would apply to other disciplines.

I will give some examples of how to accomplish some of the above along with how to tailor your writing to your audience and your goals.

Tor Flatebo

Tor Flatebo is an Engineering Manager at Meta with 25+ years in software engineering and technical leadership. He has built teams and platforms at companies like Meta, Best Buy, Medtronic, SPS Commerce, GovDelivery, and MPR. He focuses on developer experience, scalable internal tooling, and empowering engineers to do their best work. A community-oriented technologist based in Saint Paul, Minnesota, he enjoys practical engineering, collaboration, and building for fun.