Growth Hacking with Fractional CxOs: Leveraging Executive Expertise on a Startup Budget
by Robert Smith | at Minnebar 19
Presented by Rob Smith, Founder of Fractional Conference
Startups and small businesses are brimming with vision—but often hamstrung by limited resources, especially when it comes to leadership. How do you scale without breaking the bank? How do you bring in the executive horsepower needed to move faster, smarter, and with more impact?
Enter the Fractional CxO model.
In this session, you'll learn how early-stage and resource-constrained businesses can tap into C-suite caliber talent—from CEOs and CFOs to CMOs and CTOs—at a fraction of the cost and commitment of full-time hires. Rob Smith, a seasoned entrepreneur and founder of the global Fractional Executive Conference, will demystify how this agile model empowers growth, mitigates risk, and unlocks top-tier leadership when and where you need it most.
We'll explore: - The economics of fractional talent: How you can save up to 70% vs. traditional hires while reallocating capital to drive innovation. - Integration strategies: Making fractional leaders part of your culture, not just a contract line item. - Risk reduction: How experienced execs proactively guide you around pitfalls and costly missteps. - The power of the ecosystem: Accessing expansive networks and cross-functional expertise without the overhead.
Whether you're an ambitious founder, a scrappy operator, or an advisor to high-growth companies, this session will show you how to scale leadership capacity on demand and compete with the big players—without hiring like one.
Robert Smith
I'm passionate about helping mid-sized businesses & manufacturers unlock their digital potential and scale efficiently. As founder of Fractional Digital, I serve as a strategic digital advisor and fractional CMO, helping companies maximize their existing tech investments in CRM, web, and marketing automation.
My commitment to the fractional executive community extends through Fractional Conference aka FRAK, the first premier conference for fractional leaders, and ELLA, a groundbreaking SaaS platform designed specifically for fractional CMOs. I also lead MarTech Circle, a collaborative think tank of marketing technology executives.
Beyond business, I'm honored to serve on the board of Jack's Caregiver Coalition, supporting male caregivers through their journey of caring for loved ones.
Let's connect to explore how we might collaborate or share insights!
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