Blockchain@Target: Distributed Ledgers in the Enterprise

by Joel Crabb | at MinneBar 14 | 1:00 – 1:45 in Louis Pasteur | View Schedule

After three years of meeting and pondering how a large company like Target might use Blockchain, there have been many learnings. This presentation is an introductory level to get you up-to-speed on the world of Blockchain in the Enterprise, and what's important for large entities. We will answer the common questions surrounding the usage of Blockchain in an Enterprise context, while introducing the basic concepts of Distributed Ledgers and Consensus Algorithms, and why Distributed Ledger Technology is the right terminology to use when discussing this technology.

We'll also jump into a few efforts underway at Target in the Blockchain space.


Joel Crabb

VP Architecture and Chief Architect

Target Corp

Joel joined the Target Technology team in 2016 in the newly created role of Chief Architect. Having worked in retail ecommerce since 2010, Joel was familiar with the difficulties of the retail environment, and the need for retailers to reinvent themselves as technology companies. Joel's interest in Blockchain is because it is one of those technologies that has a lot of promise, but not much reality yet. Prior to 2010, Joel spent the majority of his career as a software engineer and architect, building customer facing digital systems for large companies in healthcare, power systems, online banking, call centers, online education, logistics and medical devices.