Joel Crabb


VP Architecture and Chief Architect

Target Corp

Joel joined the Target Technology team in 2016 in the newly created role of Chief Architect. Having worked in retail ecommerce since 2010, Joel was familiar with the difficulties of the retail environment, and the need for retailers to reinvent themselves as technology companies. Joel's interest in Blockchain is because it is one of those technologies that has a lot of promise, but not much reality yet. Prior to 2010, Joel spent the majority of his career as a software engineer and architect, building customer facing digital systems for large companies in healthcare, power systems, online banking, call centers, online education, logistics and medical devices.

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