Building for Scale: Understanding what to do at key inflection points on your startup journey.

As an entrepreneur, you build three things -- the product, the sales machine, and the company. The Building for scale session will focus on developing the sales machine which takes you from ideation to scale.

A sales machine built in the right way makes your company ready for growth, and the pot of gold at the end of the rainbow, done wrong you never get to product market fit, you burn through cash and die.

Additionally, in this session, we will discuss the sales learning curve process and sequence, sales-ready products, product superpowers and why it is vital to identify them, as well as understand how you work your way through the Gap Startup Stage, which is the time between customer development and scale. Moreover, we’ll discuss how to manage investor expectations and resources, and most importantly, build a system that will give you the right levers to pull to grow your company.

Key topic points

• The gap stage and why it matters in the startup’s life cycle • Getting to product market fit and signposts that show that you are reaching it • The importance of the Sales Learning Curve and how adhering to it will save you cash, help you better communicate with your investors, partners, and team • Your product’s Superpowers and why understanding what they are and how to use them to establish a sales-ready product • Developing a sales-ready product and why it matters • Consistency and repeatability - the lifeblood of a successful sales machine

• Startups