What's up with Unicorn Frappuccinos? Unpacking Trends, Fads, and Viral Products

by Lisa Vongchingtrong | at MinneBar 13 | 3:00 – 3:50 in Challenge | View Schedule

How can you tell if something is a fad or a trend? How do trends overlap and extend beyond categories? Why do some things catch on and others don't? What makes something go viral? In this session, we'll use food as a case study for trend analysis and design thinking to figure out how the Starbucks Unicorn Frappuccino came to be and why Lady Doritos may not.

All levels

Lisa Vongchingtrong

Lisa is obsessed with food and grocery stores. She blends data and social science to answer some of the most important and stupid questions in life and business.

Lisa a professional food trend hunter (yup - it's a thing), a Minneapolis Running Ambassador, and co-chairs MSP HELLO, an initiative with Make it MSP to welcome newcomers to the region. She graduated from Washington University in St. Louis with a degree in economics, entrepreneurship, and political science.