The Brand of YOU

by Kelly Lucente | at MinneBar 13 | 4:00 – 4:50 in Theater | View Schedule


Seth Godin says you’re either a purple cow or you’re not. You’re either remarkable or you’re not and that you have to make the choice or your audience will.


The hard truth is, no matter what you do, there’s someone else who does the exact same thing. And, if you’re marketing your business on the internet, there are likely LOTS of people who do the exact same thing, selling to the exact same people. So how do you stand out from the crowd?

The question is, what makes you DIFFERENT? WHY should someone CHOOSE YOU?

Did you know that less than 15% of people have truly defined their personal brand and less than 5% are living it consistently? Your personal brand communicates who you are and what you have to offer. It’s your reputation and your promise and why people should believe you. It’s how you are perceived outwardly and whether or not you will be taken seriously. What are you known for? What do you WANT to be known for? Do they match? If not, you’ve got a brand problem. During The Brand of YOU, you will identify: who you are, WHY you, who needs to know, and how they'll find out.

Key Takeaways

The Power of 3: Image + Voice + Promise What to ask yourself before you enter a room Resources to find out where you show up online Why personal brand is such a big deal How you can influence others' perception of you


Kelly Lucente

Kelly Lucente is a CEO, Author and Brand Strategist who focuses on growing small to Fortune 500 brands, assisting them in differentiating themselves to move the needle through strategic brand positioning. She is the Founder and Creative Director of Re-Tool Marketing™, a boutique branding agency and Brand by Kelly™, her personal branding off-shoot in Minneapolis, MN. Kelly has a strong point of view and people listen. Her content has one common thread and one sole purpose… to educate small business owners on everything “brand” related that will help them eliminate the voice in their head saying, “I had no idea.”

With 30 years experience in marketing and sales, Kelly is known for her disruptive approach to getting brands noticed. She has worked with nationally noteworthy brands such as RE/MAX, Pearle Vision, Rollerblade, and Mattamy Homes, North America’s largest home builder (and only second to Pepsi in brand recognition). Kelly is the author of MOO-LAH-GY, a handbook for the entrepreneur and small business owner which offers practical solutions to frequently asked questions within the brand and positioning space.