3 Myths Killing Your Social Media Strategy

by hotlou | at MinneBar 13 | 2:00 – 2:50 in Harriet | View Schedule

Social Media is long out of its infancy and while some marketers were born runners, there's no shortage of professionals trying to figure out why they're still crawling or walking.

Together, we'll explore the 3 biggest myths in social media marketing that continue to plague even the smartest and most successful marketers -- even after nearly a decade of evidence has repeatedly shown them to be nothing more than misconceptions that are killing the effectiveness of your work.

Plus, we'll take a deep dive into the anatomy of a social media strategy that's so good you'll want to marry it. Or, if you've already got a spouse, we'll talk about how you might manage a mutually beneficial relationship with it.



hotlou – aka Lou Abramowski – spent a decade joking he could build a 100k follower list on watching paint dry. Today, much to his surprise and delight, that’s no joke. Dozens of brands, big and small, have benefited from his professional guidance on growth and entrepreneurship, including

www.Evergreen.to - founder, ceo, social media automation for SMBs

8thBridge – cofounder, MN Cup Grand Prize 2009, acquired in 2014

Jack Link’s Beef Jerky – from 0 to 1M LIkes on Facebook

OurFamilyWizard – first tech hire, from startup to #1 family management tool in the world