Extending the reach of Zapier: when 1000+ apps isn't enough

by Ben Peter | at MinneBar 13 | 9:25 – 10:15 in Louis Pasteur | View Schedule


Zapier has 1000+ available integrations, that can be connected to create workflows which power your startup and eliminate busy-work (like copy-pasting information from one site into another).

Sometimes, you'll need to connect up data from a site or app which doesn't have an integration (or a public API).


This session will cover some of the Zapier basics (setting up a Zap with the existing set of integrations), and then will cover the three most popular ways to connect up data when an integration isn't available:

  • Taking emails, and automatically parsing specific data/fields. This is an effective way to auto-import info, and doesn't require any coding.

  • Using Webhooks, to send or receive data with an external site/service/app. This also doesn't require any coding, but may require a bit of knowledge about composing specific API calls (which we'll cover).

  • Write up a small bit of serverless code using Javascript or Python, if the options above aren't usable.

Join the Conversation!

There is plenty of time allocated for questions and discussion, so that we can chat about your important workflows (and ways to automate them), along with other related topics, based on the audience's interests.

All levels

Ben Peter

Ben is an API wrangler, who loves assembling things into a grand-scale Rube Goldberg.

Presently working at Zapier, where he helps connect 1000+ different SaaS services that enable humans to get more accomplished.

In the nearly non-existant spare time, he works on new ways to connect lots of multi-colored LEDs to an Internet controlled Raspberry Pi.