Neuroscience shows that our brain’s hard wiring does not allow us to retain logic for very long. Our left brain holds our linear, reasoning functions, the analytical and logic. This is the part that processes language and decodes facts. Our right brain is the creative and emotional center. This side thinks in pictures and images.
Stories that are well-crafted and told, activate both left and right brains in the same way our brain is activated when we experience events, so the information sticks. Every day we make decisions based on emotion, intuition, feelings, then we use logic to justify our decisions.
Laern how to tell stories that engage both sides of the brain. Work with the interplay of logic and emotion.
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