Why good UX means better business

by Anna A Prisacari | at MinneBar 13 | 10:20 – 11:10 in Learn | View Schedule

As nearly every business has a digital component, a seamless, frictionless user experience (UX) has become a basic product requirement. However, companies often bypass users or users are included but are given limited attention or poorly understood. In this talk, I will show why engaging users in product development is important and what are some concepts every UX practitioner needs to know. Fun activities will be included to demonstrate how these concepts work for which attendees are asked to bring with them a pencil and paper.

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Anna A Prisacari

Anna Prisacari is the Senior UX Design Researcher at Honeywell and previously worked as VP of UX and Marketing at Praxik, an Augmented Reality startup in Minneapolis. In her role, she closely works with clients to understand their pain points and needs and with developers and engineers to ensure the clients' needs are transformed into practical and desired products. To do so, Anna connects ideas and research findings, conducts UX testing, and oversees client satisfaction. She holds a BA in International Business, Marketing, Political Science, and French and MBA from St. Ambrose University and MS and Ph.D. in Human Computer Interaction from Iowa State University. Anna is the recipient of numerous awards in communication, teaching, and service and is a passionate speaker, writer, and mentor on subjects like UX, women in technology, and STEM. You can connect with Anna on LinkedIn and follow her on Instagram.