Retention KPI's As Explained By 101 Dalmatians

by Eric Martell | at MinneBar 13 | 2:00 – 2:50 in Texas | View Schedule

When you start a company, intuition tells you all stats should be up and to the right.

New users? Check More revenue? Check Increasing rate for both of the above? Check

While these stats are certainly important, they miss a big piece of the puzzle. User retention allows startups to grow more quickly, burn less cash, and ultimately have more control of the fate of the company.

But retention isn't as intuitive as aggregated graphs. There are a lot of terms thrown around... cohort analysis, attrition rates, active users, lifetime value, each with a vacuous definition that seems to vary from one conversation to another. It's a lot to keep track of... just like taking care of 101 Dalmatians.

This talk will focus on cohort analysis as a great tool to track retention, while highlighting some of the other general KPI's startups use to track their financial/user health. All illustrated through a Disney classic.

Brought to you by gener8tor!


Eric Martell

Managing Director of gener8tor Minnesota, and former COO/co-founder of EatStreet!