If a tree falls in the forest and nobody is around to hear it, does it make a sound? What about if you have the most brilliant design or idea but nobody wants to hear it, does it make your customers happy? Creating beautiful, brilliant and elegant designs that never get launched doesn’t help our company or our customers.
One of the biggest challenges we face is convincing other people that our design, feature and product ideas are great. We can create the most elegant user experience yet totally fail because it never saw the light of day with our customers. This talk covers how we can set our ideas up for success from the very beginning. We’ll discuss how to truly understand and present our ideas to stakeholders so that we can sell our ideas and deliver a brilliant user experience in our products and services!
Zach Naylor (@zacknaylor) is a design and product person with over 10 years of experience across nearly every industry and company size. His passion is helping people use customer feedback and user research to make the best design and product decisions they can. His biggest passion in design is to help people solve the right problems for their company and their customers. Zack is co-founder and CEO of Aurelius, the smartest user research and insights platform for design and product teams. (www.aureliuslab.com)