Crowdfunding 101: How to Create and Launch a Successful Campaign

Crowdfunding is a powerful fundraising strategy that can catapult your product idea into broad market awareness—fast. No need to chase down angel investors or land big grants. Sounds good, right?

But here’s the catch: 3 out of 5 crowdfunding campaigns don’t reach their goal, and fewer than 0.1% raise over $1 million.

In this session, Valerie Blomberg shares key benchmarks and insights from launching more than 42 crowdfunding campaigns. You’ll get a clear, honest picture of what it really takes to plan, launch, and reach your goal.

You’ll walk away with:
✅ A decision tree to help you choose the right crowdfunding platform
✅ An outline of an outreach and pre-launch marketing strategy
✅ A realistic timeline from prep to launch
✅ Tips for setting a funding goal that sets you up for success
✅ A breakdown of a typical campaign launch (yes, including the mid-campaign slump)
✅ Benchmarks and hard-earned lessons from real campaigns

You’ll also meet Rocket, the AI assistant who can support your crowdfunding journey if you decide to move forward after the session.

Find out if crowdfunding is the right path for you, and leave with the tools and clarity to move forward with confidence. 🎯

• Hardware
• Startups