Growth Hacking with Fractional CxOs: Leveraging Executive Expertise on a Startup Budget

by Rob Smith | at Minnebar 18 | 11:15 – 12:00 in Zeke Landres | View Schedule

In this engaging 30-minute talk, attendees will discover how fractional executives can provide a cost-effective solution for startups and small businesses to access executive-level expertise and drive growth.

The presentation will cover:

  • An introduction to the challenges faced by startups and small businesses, and how fractional CxOs can help address these challenges.
  • A definition and explanation of the fractional executive model, along with its key benefits, including expertise at a fraction of the cost, flexibility, scalability, and access to a broad network.
  • The significant cost advantage of fractional executives compared to full-time executive salaries, including real-world examples and case studies.
  • How fractional executives can lower risk and increase the probability of success by providing strategic guidance, operational expertise, industry knowledge, and connections.
  • Best practices for effectively engaging and integrating fractional executives with your existing leadership team.
  • Valuable resources and communities to connect with for finding fractional CxOs, such as FRAK 2024, VoyageurU, and Fractionals United (FrUn).
  • The power of the fractional network, showcasing how fractional executives can facilitate access to a broader range of expertise and share case studies of fractional teams assembled for specific challenges.
  • A conclusion recapping the key points and an opportunity for audience questions and discussion.

By attending this talk, Minnebar participants will gain a comprehensive understanding of how fractional executives can be a game-changer for startups and small businesses, providing the expertise and experience needed to drive growth while operating on a limited budget.

All levels

Rob Smith

Rob Smith is a seasoned digital executive with over 25 years of experience driving transformation at leading companies. He currently serves as the CEO of Fractional Conference FRAK, organizing the premier annual gathering for fractional executives. Additionally, Rob is the Chief Technology Officer at Atomic Elevator, a visionary product launch firm, and the Chief Digital Officer of Fractional Digital, providing strategic digital guidance to businesses.

Rob's expertise spans digital marketing, eCommerce, marketing technology, and business strategy. He spent over two decades at 3M Company, serving in various leadership roles, including Digital Commerce Director, overseeing the company's global digital commerce solutions.

Alongside his professional pursuits, Rob is passionate about giving back to the community. He is a Board Member at Jack's Caregiver Coalition, a non-profit dedicated to supporting caregivers throughout their journeys.

With his wealth of knowledge and diverse experience, Rob is a sought-after advisor and speaker, helping organizations leverage digital strategies to drive growth and innovation.

Best Place to connect is on LinkedIn

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