Rob Smith is a seasoned digital executive with over 25 years of experience driving transformation at leading companies. He currently serves as the CEO of Fractional Conference FRAK, organizing the premier annual gathering for fractional executives. Additionally, Rob is the Chief Technology Officer at Atomic Elevator, a visionary product launch firm, and the Chief Digital Officer of Fractional Digital, providing strategic digital guidance to businesses.
Rob's expertise spans digital marketing, eCommerce, marketing technology, and business strategy. He spent over two decades at 3M Company, serving in various leadership roles, including Digital Commerce Director, overseeing the company's global digital commerce solutions.
Alongside his professional pursuits, Rob is passionate about giving back to the community. He is a Board Member at Jack's Caregiver Coalition, a non-profit dedicated to supporting caregivers throughout their journeys.
With his wealth of knowledge and diverse experience, Rob is a sought-after advisor and speaker, helping organizations leverage digital strategies to drive growth and innovation.
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