"I want to start a company"

by Aneela Idnani | at Minnebar 15 | Tue, Oct 6 • 10:30 – 10:55 in Phalen Track | View Schedule

This session is what not to do as a first time entrepreneur, and what to do instead. I will share my career path from accounting to advertising, as well as how I went from wanting to start a company to finding HabitAware's big idea. I won't hold back in telling you what held me back and what propelled me forward. By sharing my entrepreneurial journey I hope you will take away actionable strategies to start yours. This session is ideal for anyone interested in entrepreneurship, but not quite sure where they want to take that interest.

About Aneela Idnani: Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware, link. For 20+ years, Aneela hid her battle with compulsive hair pulling (trichotillomania), a mental health condition. After sharing this secret, HabitAware created Keen, a smart bracelet that uses gesture detection technology to bring awareness to hair pulling, skin picking and nail biting. With awareness, people can “Retrain The Brain” to healthier coping mechanisms. Aneela is a mental health advocate, author and speaker raising awareness of these very common yet unknown conditions. Aneela is a native New Yorker who proudly calls Minneapolis home.

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Aneela Idnani

Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware. For more than 20 years, Aneela hid her battle with compulsive hair pulling disorder (trichotillomania), a mental health condition. After sharing this secret, HabitAware created Keen, a patented smart bracelet that uses gesture detection technology to bring awareness to hair pulling, skin picking and nail biting, issues that negatively impact more than 20M Americans. With awareness, people can “Retrain The Brain” to healthier coping mechanisms. Aneela is a mental health advocate, raising awareness of these very common yet unknown conditions. Aneela is a native New Yorker who proudly calls Minneapolis, MN home and spends her free time making art and playing with her two young kids.


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