Aneela Idnani




Aneela Idnani is Cofounder & Marketing/Design Lead at HabitAware. For more than 20 years, Aneela hid her battle with compulsive hair pulling disorder (trichotillomania), a mental health condition. After sharing this secret, HabitAware created Keen, a patented smart bracelet that uses gesture detection technology to bring awareness to hair pulling, skin picking and nail biting, issues that negatively impact more than 20M Americans. With awareness, people can “Retrain The Brain” to healthier coping mechanisms. Aneela is a mental health advocate, raising awareness of these very common yet unknown conditions. Aneela is a native New Yorker who proudly calls Minneapolis, MN home and spends her free time making art and playing with her two young kids.

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