Decoding Customer Irrationality !

by Esha Gupta | at MinneBar 14 | 10:20 – 11:05 in Cabin | View Schedule

We often think customers are irrational and their mind is a big black box. This session will help participants understand why customers end up making not so smart decisions and its implications on our business. This sessions aims to decode the phenomenon of customer decision-making and some surprising effects that play a role in making those decisions.


Esha Gupta

I am a marketing professional with 5+ years of experience in marketing strategy, business development, customer research and brand management roles across multiple industries including manufacturing, non-profit, retail, media, healthcare and technology. I use my skills and expertise to address customer pain points, deliver meaningful outcomes and co-create exceptional customer experiences. I have a Masters in Marketing and an MBA from University of Minnesota