The secret society of Twin Cities Startup Week planning, and how to be a part of it

by Casey Shultz | at MinneBar 14 | 10:20 – 11:05 in Proverb-Edison | View Schedule

Twin Cities Startup Week (TCSW) is one of the largest entrepreneurial events in the United States. Every year hundreds of community members come together to plan workshops, panel discussions, activities, and cultural events. In 2018, TCSW attracted over 17,000 attendees to more than 200 events. This year is already shaping up to be even better, with the introduction of some exciting new updates to the format of the week including concentrations around topics and event-locations.

In this session, the TCSW team will provide a brief history of the week, announce some of the key enhancements to the 2019 plan, and then provide tips on how to ensure that your event/location/community is involved in the next Startup Week.

If you’ve always been interested in bettering your personal and/or professional brand via Startup Week, this is the session for you.


Reed Robinson, Co-founder/ Executive Director of BETA
Reed co-founded Twin Cities Startup Week (TCSW) in 2014 when he realized that there was a lack of awareness around all the incredible innovation taking place in the Twin Cities. A startup founder himself, Reed recognized the importance of bringing the great entrepreneurial minds together for a week of celebration. He is the executive director of BETA, a local startup accelerator that focuses on elevating the performance of first-time founders.

Casey Shultz, Director of Twin Cities Startup Week
Casey recently moved to the Twin Cities from the San Francisco Bay Area where she previously managed the Citrix Startup Accelerator in Silicon Valley and Serverless, Inc. a developer tools startup in San Francisco. Casey was lured to the Twin Cities by the high quality of life and thriving entrepreneurial community, which she was introduced to through the TCSW Fly-in Program.


Casey Shultz

Casey joins us from the Bay Area with a host of relevant startup and accelerator experience. She was one of the original employees of CouchSurfing International, the precursor to AirBnB, where she helped the company raise its $7.9M A-round. She then moved into the capital side of the equation as a lead of the Citrix Startup Accelerator. Most recently, Casey was the head of business operations at Serverless, Inc.

Casey was wooed to Minnesota via the Twin Cities Startup Week Fly-in Program, where she was first introduced to our thriving startup ecosystem. As the Director of Program Management at BETA, Casey oversees the logistics and strategic partnerships for Startup Week. Casey lives in St. Paul with her husband, daughter, and goldendoodle puppy, Bumper. She holds an MBA from Presidio Graduate School.