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Personal Brand Development for Technologists

by Levi McCormick | 1:00 – 1:45 in Discover | View Schedule

Do you have an awesome app, but nobody uses it? Want to get a new job without breaking a sweat? Need more donations to your open-source project? Before you can do any of these things, you need to capture attention.

Session topics: * Learn how to use social media to build up attention and direct it towards your goals. * Understand how to build a content model from the Agile ceremonies and where to distribute your content. * Overview of social media platforms, algorithms, and how to make native content for them. * Cover tech specific platforms and how to use them as content funnels. * Learn about ad supported content and where it is cheap or overpriced.

This will be a slide lecture with opportunities for Q&A.

All levels

Levi McCormick

SysAdmin turned Software Engineer turned Cloud Engineer

Lead Cloud Operations Engineer at SPS Commerce

Levi has spend the last ~20 years in tech at various levels and roles, doing everything from phone support to training and mentoring, architecture and application design, requirements gathering and customer engagement, and even taking out the trash on Fridays. He brings his startup experience to the enterprise, driving for cost effective solutions that scale.


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