Data-driven & Human-centered: Connecting the Dots for Maximum Impact

by Sara Cowles | at MinneBar 14 | 1:55 – 2:40 in Bde Maka Ska | View Schedule

We all have unique backgrounds and perspectives that lead us to learn from data in different ways. This is fine, until biases start to creep in and limit the way we work and our ability to be effective.

Too much obsessing over numbers can leave us blind to the human stories underneath. At the same time, failing to appreciate numbers like key business metrics can hamstring our ability to deliver experiences that matter.

So how can we avoid these common traps? In this talk we’ll cover tangible examples and strategies for delighting the humans behind the data... at scale.


Sara Cowles

An advocate for the power of design thinking to help companies innovate and thrive, Sara leads design and engineering teams to collaborate, experiment, and learn toward a better understanding of the humans we serve.

Currently Director of Product Design at When I Work. Formerly Director of UX and Engineering at enStratus and Dell Software.