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Shiny objects are cool, but so is building products people use

by Jenna Pederson

Technology is changing constantly, keeping us on our toes with new frameworks, features, tools, and hardware being released and improved. It gives us new choices and decisions to make that affect our product portfolio, our company’s success, our colleagues, our customers, and our bottom line. But what happens when we give in to all this change and start chasing after all these shiny objects without any sort of strategy or direction? Let’s talk about shiny object syndrome, how it affects everyone from large companies to startups to our own side projects, and how these decisions impact your tech, your company, and your customers.

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