Using design to trick people into thinking your app is faster than it is

People expect mobile apps to be fast.

That means the Web Services powering the mobile app you're building need to be fast.

But if you have worked on, well, any app ever, you know that "speedy and reliable" are not how most mobile app developers describe the Web Services they're asked to use.

So, what to do if you're the mobile designer/developer, and not the Web Services engineer? In other words, what if you can't fix the root of the problem, and you're stuck just implementing what's handed down to you?

In this talk, Mike will share various UI/UX design techniques to trick people (in a good way) into thinking your app is faster than it actually is.

This is a design-focused talk for mobile product managers, mobile designers, and mobile engineers who like to create things that don't suck.

• Design