After hearing last year that this session "was the best social media talk I've ever been to" from one of the attendees, I'm bringing this presentation back with a few new things that we've learned at Evergreen in the last 12 months by managing thousands of Facebook Pages and Twitter accounts.
Bottom line, many businesses are drinking from the fire hose that is social media marketing advice. So I'm going to share with you the most bizarre social media experiment you've ever heard and how it spawned multiple businesses whose existence was built on a foundation of social media marketing. Then, I'll follow up with how you can apply what I've learned to your own business or brand for setting realistic expectations in what social media marketing can do for you.
This is not your mom's social media talk. It won't be filled with platitudes about hustle and grind or make false promises. I'm going to share real tactics that anyone can start using -- some even before the session is over. Buckle up and get ready to hear some every day techniques I've used to help billion dollar brands add 1 million followers to their Facebook page, to guide non-profits to their first 1000 followers, or to usher in the most sought after objective of any audience: monetization.
Lou Abramowski or -- as he's known to many -- "Hot Lou" has spent the last 15 years building startups from OurFamilyWizard.com (the biggest family management tool on the web) to 8thBridge (MN Cup 2009 Grand Prize winner, acquired in 2014) to today Evergreen (a social media automation tool for SMBs).
He's also helped add followers to Facebook Pages in the millions for billion dollar brands like Jack Link's Beef Jerky and the Minnesota Vikings, to just a couple thousand for small non-profits like Simon Says Give, to hundreds of thousands for obscure children's entertainers like Twig the Fairy.
Outside of the software startup and marketing world, he's a national and world championship ultimate player and coach.
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