Launching a new startup or building any innovative tech product is seriously hard work. There is a ton of information out there on how to achieve product-market fit, find investors, and market your product.
If you're a non-techie and you're still left wondering how you actually go about building something, this session is for you.
Having the wrong kind of technical talent on your team will result in wasted time, money, effort, and customer/investor goodwill. It can also result in complete disaster.
Spoiler alert: There are more ways to cook an omelet than than there are eggs to break while trying them all. I'll share some of the guidelines I use when I've been asked for advice, and I hope you'll share some of your war stories and hard-learned lessons, too.
Freelance tech nerd specializing in product development and software engineering. Cofounder of two tech startups, and years of helping other seed-stage companies build teams, build software, and launch (or reinvent) products. Recent experience spans fintech, IoT, healthcare IT, marketing platforms, and consumer marketplaces.
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