In his 15 years of agency, corporate, nonprofit and solo experience, presenter Jason Sprenger has developed a world view of public relations that he's dubbed “The Umbrella Model of PR." In the model, PR is thought of as a holistic discipline in which any number of communications elements can come together to move an organization toward whatever high-level goal it’s trying to achieve. It integrates both the art and the science of communications, and explores how various PR strategies/tactics are inter-related and how they can work together to move organizations forward. What is this model, how does it work and how can it help us drive value and help our organizations achieve their biggest goals? Be a part of a discussion that has taken place and added value all over the nation the last couple of years: from Miami to Minneapolis, Orlando to Omaha, Laguna Beach to Las Vegas and more.
Jason Sprenger is the President and Founder of Game Changer Communications. His agency offers full-service PR/communications services, with particular experience and strength in the tech and B2B arenas.
Prior to starting his firm, he held prominent PR roles with two tech companies. At FICO, Sprenger and his team tripled media prominence for the company in North America in one fiscal year - a result that had a material impact on the company's stock price. Also, at X-IO Technologies (formerly Xiotech), he built the company's PR department from scratch and used it to help take the company to the doorstep of an IPO. He's also worked for three Twin Cities PR firms, where his clients spanned the entire gamut of business: public and private, large and small, for-profit and nonprofit and industries across the entire spectrum of the economy. Former clients include Target, Coca-Cola, Lawson Software, Qwest, the University of Minnesota, U.S. Trust, TIAA-CREF, Medtronic, the United Health Foundation, the Minnesota Twins and many more.
An increasingly sought-after industry leader, he served as the 2016 President of Minnesota PRSA and is now in his seventh year on the chapter's Board of Directors. He speaks regularly around the country to PR and other audiences about the value of communications to organizations. He serves on the SXSW Programming Committee, and also has volunteered as a member of several Twin Cities-area boards, a judge of the Silver and Bronze Anvils and much more. He features insights from his work and his travels regularly on his popular blog, The Game Changer.