Developing a Culture of User-Centered Design

Has anyone ever told you "don't spend a lot of time on this, just make it easy to use"? Have you ever built a software product, only to realize no wants it, it doesn't meet the needs of your users, and/or it's completely unusable? Is gathering user feedback only something you've done after you've released the product? If any of these apply, then this talk is for you.

User-centered design (UCD) is the underpinning of any good user experience (UX) practice area. And yet very few know what it means or how to integrate it into their organization in a meaningful way. In this talk, we will take UX beyond the buzzwords and address what it takes to develop a culture of UCD within your organization, and develop truly useful, usable and desirable products.

More than hiring really good designers, a good UX requires stakeholder investment, culture adoption, process improvement, and incorporation of user input throughout the design, build, and maintenance process. In this talk we hope to demystify the "magic" of UX, and inspire you to become a user-centered design evangelist and change-maker for your organization.

Elisa Poquette is the UX Lead at Invenshure, UXPA Vice President, and also feels very strongly about UCD.

• Design