A new era of Customer Engagement

by Ahmed Sorour | at MinneBar 11 | 9:55 – 10:45 in Stephen Leacock | View Schedule

In this session, we will discuss trends and market forces in the CRM, Customer Relation Management, industry. We will discuss:

  • The Pillars of a CRM system: Contact Management, Segmentation, Sales activities, and Marketing Automation.
  • Different CRM needs for B2C and B2B.
  • The effect of social media and big data on existing sales and marketing tools. What new features and abilities are available and at what price range.
  • What you as an entrepreneur, freelancer, IC, or SMB should expect and ask for.
  • What tool chain you need to build a system that send personalized, tailored, relevant, and timely messages.
  • How to automate, so you can scale up and out, without losing the personalization that customers expect.
  • Website personalization.
  • How to use automation to nurture leads and win back customers.

This will be a high collaboration session so come in ready with questions and stories of your own!

Looking forward to hear your stories

Ahmed Sorour Co-founder and CTO @RevampCRM link

All levels

Ahmed Sorour

Software developer by trade. Co-founder and CTO @revampcrm (http://www.revampcrm.com)