by Brock Dubbels | at MinneBar 11 | 9:00 – 9:50 in Learn | View Schedule
What is an octogenarian? An octogenarian is a person over the age of 80. Many octogenarians missed the computer revolution at home and work, and are now motivated to learn to use handheld technologies to stay independent, connected, and informed.
This talk provides insight into design issues and obstacles for iPad users over the age of 80. As market segments become saturated, and new consumers are sought, developers will begin to address the needs of persons 80 years or older—numbered 44.7 million in 2013 (the latest year for which data is available). They represented 14.1% of the U.S. population, about one in every seven Americans. By 2060, there will be about 98 million older persons, more than twice their number in 2013.Smart phones and handheld technologies are going to be an important part of elder care and helping older adults remain active and independent. This hands on presentation offers method, market analysis, and UX research from a current study taking place at the Mayo Clinic Charter House facility for the development of iPad software applications.
Many octogenarians are motivated to use handheld devices to remain independent, and connect to the world. This hands on presentation offers insights from recent fieldwork, offering practical development methods, market analysis, and UX research from a current study taking place at the Mayo Clinic Charter House facility for the development of iPad software applications. Learn best practice in design and development for octogenarians.
Brock Dubbels specializes in user experience, user research, and assessment. He is an applied psychologist, that uses science to examine questions about software and user experience. He teaches course work on user experience research, games and cognition, and how learning research can improve game design for return on investment (ROI). He is the founder and principal learning architect at www.vgalt.com for design, production, usability assessment and evaluation of learning systems and games.He is also the founder of the HammerTownCoderDojo.org, an organization providing free programming instruction to children, and is the Editor in Chief of the International Journal of Games and Computer Mediated Simulations. He currently on the UXPA-MN board and facilitates the UXPA Mentorship program.
He helped create the GScale Game Development and Testing Laboratory at McMaster University, and is currently in the Department of Psychology Neuroscience & Behaviour. He has worked as a Fulbright Scholar at the Norwegian Institute of Science and Technology; at Xerox PARC and Oracle, and as a research associate at the Center for Cognitive Science at the University of Minnesota. He is member of the UXPA board in Minnesota, and coordinates the mentorship program. His specialties include user research, user experience, and software project management.
